Highlights

• Nation’s largest and best-attended auto show
• Widely known as the most influential “consumer auto show” in North America
• More than 1 million sq. ft. of exhibit space
• 6 indoor test tracks and several outdoor ride-and-drives
• 1.7 million social media impressions
• Attendees continue to be younger and more diverse than the Chicago population
• 90% Awareness Rate
• Average visit increased to 5 hours 18 minutes
• 86% of attendees say their likelihood to buy a hybrid or electric vehicle increased as a direct result of their attendance
• Nearly 40% of attendees participated in a test track experience or took a test drive
• 33% attendees have an annual HH Income of $100k+*
• 52% male and 48% female representation
• 70% of attendees are in the market to purchase a new vehicle within 12 months
• 17.8 billion potential reach through media globally
• More than a dozen global vehicle debuts
• No. 1 trending topic on Twitter during Media Preview
• $165 million ad value of PR media stories generated in 2022 ($115 million in 2021)
• 10,300+ total number of organic traditional news placements in 2022(compares to 9,200 in 2021)