Sponsor Info

Chicago Auto Show Sponsorship & Partner Highlights Reel


  • Nation’s largest and best-attended auto show
  • Widely known as the most influential “consumer auto show” in North America
  • More than 1 million sq. ft. of exhibit space
  • 6 indoor test tracks and several outdoor ride-and-drives
  • 1.7 million social media impressions
  • Attendees continue to be younger and more diverse than the Chicago population
  • 90% Awareness Rate
  • Average visit increased to 5 hours 18 minutes
  • 86% of attendees say their likelihood to buy a hybrid or electric vehicle increased as a direct result of their attendance
  • Nearly 40% of attendees participated in a test track experience or took a test drive
  • 33% attendees have an annual HH Income of $100k+*
  • 52% male and 48% female representation
  • 70% of attendees are in the market to purchase a new vehicle within 12 months
  • 17.8 billion potential reach through media globally
  • More than a dozen global vehicle debuts
  • No. 1 trending topic on Twitter during Media Preview
  • $165 million ad value of PR media stories generated in 2022 ($115 million in 2021)
  • 10,300+ total number of organic traditional news placements in 2022(compares to 9,200 in 2021)

Chicago Auto Show Partners