Chicago Auto Show Sponsorship & Partner Highlights Reel
2020 Highlights
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Nation’s largest and best-attended auto show
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Widely known as the most influential “consumer auto show” in North America
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More than 1 million sq. ft. of exhibit space
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4 indoor test tracks and 3 outdoor ride-and-drives
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239.7 million hashtag impressions (#CAS2020)
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346% increase in hashtag impressions over 2019
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40% of attendees are Millennials
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Nearly 90% Awareness Rate
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Average visit increased to 5 hours
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33% attendees have an annual HH Income of $100k+*
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51% male and 49% female representation
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68% of attendees are in the market to purchase a new vehicle within 12 months
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6.5 billion potential reach through media globally
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More than a dozen global vehicle debuts
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No. 1 trending topic on Twitter during Media Preview
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Introduction of the Honda Miles Per Hour indoor running event
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Premier Sponsors included State Farm Insurance, Turtle Wax, and Wintrust
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Official Sponsors included Cars.com, Cooper Tires, CVR, and Hyatt Regency
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Return of Friday Night Flights, a craft beer night in partnership with Choose Chicago
Chicago Auto Show Partners