2020 Highlights

• Nation’s largest and best-attended auto show
• Widely known as the most influential “consumer auto show” in North America
• More than 1 million sq. ft. of exhibit space
• 4 indoor test tracks and 3 outdoor ride-and-drives
• 239.7 million hashtag impressions (#CAS2020)
• 346% increase in hashtag impressions over 2019
• 40% of attendees are Millennials
• Nearly 90% Awareness Rate
• Average visit increased to 5 hours
• 33% attendees have an annual HH Income of $100k+*
• 51% male and 49% female representation
• 68% of attendees are in the market to purchase a new vehicle within 12 months
• 6.5 billion potential reach through media globally
• More than a dozen global vehicle debuts
• No. 1 trending topic on Twitter during Media Preview
• Introduction of the Honda Miles Per Hour indoor running event
• Premier Sponsors included State Farm Insurance, Turtle Wax, and Wintrust
• Official Sponsors included Cars.com, Cooper Tires, CVR, and Hyatt Regency
• Return of Friday Night Flights, a craft beer night in partnership with Choose Chicago