2019 Highlights

• Nation’s largest and best-attended auto show
• Widely known as the most influential “consumer auto show” in North America
• More than 1 million sq. ft. of exhibit space
• 4 indoor test tracks and 6 outdoor ride-and-drives
• 58% of attendees age 40 or younger
• 41% attendees have an annual HH Income of $100k+*
• 55% male and 45% female representation
• 70% of attendees are in the market to purchase a new vehicle within 12 months
• 5 billion potential reach through media globally
• 53.8 million hashtag impressions (#CAS19)
• More than a dozen global vehicle debuts
• No. 1 trending topic on Twitter during Media Preview
• Introduction of a new Sports Team Pride discount day
• Introduction of Friday Night Flights, a craft beer night in partnership with Choose Chicago