The Media Preview is a two-day industry event that takes place prior to the show opening to the public. The Chicago Auto Show hosts 3,400 traditional media registrants and 1,500 social media influencers across these industry days.
Taking center stage during the Chicago Auto Show Media Preview are vehicle introductions from participating exhibitors. In addition, the Chicago Auto Show Media Preview plays host to two keynote addresses: The MAMA Breakfast and Economic Club of Chicago Luncheon. Other anchor events include the Concept & Technology Garage, What Drives Her Luncheon and ANA Driving Influence Award.