Chicago Auto Show Blog

There are just two days left of the Chicago Auto Show, and manufacturers and exhibitors are offering tons of opportunities for fans to get into the action. Subaru is even running a pet adoption within its display as part of a partnership with the Anti-Cruelty Society. Fans who visit the Subaru display have the chance to visit with and hold the puppies up for adoption to see if they’re a good fit for their family. The adoption prices range from $275-$400, depending on the age of the dog. 

 

 

The brand Subaru has become synonymous with charitable causes, stemming back to the launch of its Share the Love campaign 11 years ago. Subaru’s Share the Love event runs from November through January where Subaru donates $250 for every new Subaru vehicle purchased or leased from local dealerships. The customer has their choice from a few pre-selected charities as to where to direct their donation. Since the campaign’s inception, Subaru and its dealers have donated more than $140 million to national charities and 1,170 hometown charities. 

 

 

While the puppies are certainly the lure for some show-goers, Subaru has an array of new vehicles on display to keep attendees there a little longer. For example, Subaru’s all-new Ascent is a draw. Family-sized, versatile and capable, the Ascent has a bold, edgy and strong presence with sweeping lines. According to the brand, comfort, styling, reliability, quality, space and safety are the main reasons for purchase in the large, three-row SUV segment, and Subaru’s confident the Ascent delivers on each. Inside, the vehicle is spacious and functional. 

 

 

The Ascent also recently won the Midwest Automotive Media Association (MAMA) Family Vehicle of the Year Award, which is no surprise since holistic safety was the main focus of the automaker when designing the vehicle. Subaru’s EyeSight system comes standard, which provides forward collision warning and emergency braking, along with a host of available safety options including lane keep assist, lead vehicle alert, reverse automatic braking and bling spot/rear traffic alert. 

 

 

And, of course, the 2020 Legacy was just introduced at the Chicago Auto Show. Considered the most advanced Legacy in the model’s 30-year history, the 2020 vehicle offers more technology, performance, safety and refinement than ever before. 

 

The Subaru adoption event lasts until 2 p.m. today, Feb. 17. Subaru’s exhibit is found in the North Exhibit Hall.