A Day of Networking, Connecting and Inspiring
On Tuesday, February 12, the 2019 Chicago Auto Show was taken over by empowered women in the Chicagoland area. Pre-registered guests had all-day access to the Her Way Lounge hosted by the Chicago Tribune and Chicago Woman magazine. Guests had the opportunity to network, listen to a variety of speakers and explore the Chicago Auto Show.
The morning kicked off with Meet evolveHer, featuring the head of digital and growth Amanda Chin and head of sponsorship Sarah Kelley Carlson. evolveHer is a creative workspace and community for women that provides them with the tools, resources and connections they need to curate a life they love, personally and professionally.
The first workshop of the day, presented by evolveHer, featured co-founders of Oak Street Social Carolyn Jarrett and Johanna Grange. Jarrett and Grange spoke on the newest 2019 social media trends, including topics such as curating the perfect caption and copy, the best preset apps to create an aesthetic for your feed, utilizing video and story features and influencer marketing for your brand.
As for curating the best caption for your posts, Jarrett encouraged the audience to start off with the most compelling message.
“You need to make an impact with a short, simple message...Read the copy first, look at the picture second,” she urged.
Grange informed guests of the impact of a hashtag to help consumers find you on social media, as well as the best apps to use to improve your feed aesthetic. Some of the apps Grange gushed about were Adobe Lightroom, Pixaloop, Huji, Canva and Unfold. Using a hashtag is free organic reach (Grange says the more, the better), while some presets and apps can cost anywhere from $3.99 to $40, she said.
“If you are serious about promoting your brand, you need to put some type of budget towards your advertising,” said Grange.
The two women also raved about the video and story features on social media websites, informing guests that stories and videos are consumed 30 times more than static posts.
To wrap up the workshop, Jarrett and Grange discussed the topic of influencer marketing. Influencer marketing is taking a referral online from a trusted human being, according to Jarrett. When people think of social media influencers, they typically think about big celebrities, such as Kim Kardashian.
“It’s no longer about the perfect image or body, consumers want to see real people,” Grange reassured the women in the audience.
It is estimated that the number of online influencers will grow between 5-10 million by the year 2020. According to Grange, the more followers you have, the less they will be engaged with the product or service you are trying to promote. She said that micro influencers, users with less than 100,000 followers, typically have the best consumer engagement for their brand.
The session closed out with questions from the audience and a networking opportunity with Oak Street Social.
Interested in seeing these women in action? Check out their social media pages at Oak Street Social.
Written by: Stephanie Dean
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