Honda's Power of Dreams
Posted by:
Markist Booker
Honda’s “Racing Experience” exhibit celebrates 50 years of racing heritage at the 2015 Chicago Auto Show. The Japanese automaker’s display boasts an interactive racing exhibit for attendees at this year’s auto show. The center of the display features the winning 2014 Indianapolis 500 Indy Car that was driven by Ryan Hunter Ray and powered by a twin-turbo Honda V6.
The virtual racing experience for participants highlights the company’s “The Power of Dreams” philosophy in that dreams inspire innovation and human mobility, Honda representatives said. The company prides itself on vehicle designs that are fuel efficient yet powerful.
The exhibit also introduces Honda’s latest technological updates such as lane departure warning and adaptive cruise control. Honda representatives said the strength of the companies comes from this “Dream Big” philosophy and show goers love the chance to ride along this experience.
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