Honda Brings A Game to the Chicago Auto Show
Hot off the heels of becoming the best-selling brand in Chicago, Honda showed up in a big way. From its all-new, beautiful display to a new vehicle debut to sponsoring an indoor run, Honda took advantage of every opportunity to engage and attract consumers.
Right at the entrance to the North Hall, Honda welcomes Chicago Auto Show attendees with brand-new glistening automobiles and a bright-colored seatbelt wall that serves as the backdrop for photo opportunities. It’s the photo backdrop of choice for families and Instagrammers alike.
Another main attraction is Honda’s Chicago Auto Show debut, the Civic Type R, which is prominently featured in “Boost Blue” – a bright blue color that captivates the crowds. Honda pulled the sheet off of the 2020 Civic Type R during the show’s Media Preview last week. The new Civic features revised styling, improved handling and braking, better engine cooling and the addition of standard Honda Sensing safety and driver-assistive technologies. The Honda Sensing suite of safety and driver-assistive technologies will now come standard on all Civic models and trims once the 2020 Type R goes on sale later this winter. New for 2020 is Active Sound Control, which modifies interior sound in tandem with the chosen drive mode.
Under the hood, the 2020 Civic Type R draws power from a race-bred 2.0-liter direct-injected and turbocharged 4-cylinder engine with VTEC valvetrain putting out 306 horsepower and 295 lb.-ft. of torque. As before, drivers can choose between three driving modes – Comfort, Sport and +R – that vary suspension firmness, steering and throttle response for driving thrills on the street or on a track.
On the topic of racing, Honda today hosted the first-ever indoor run at the Chicago Auto Show called Miles Per Hour, a unique indoor run that guided participants on a 2.4-mile loop through the nation’s largest auto show. The event’s moniker accurately describes the premise of the run, where participants covered as much distance as possible within a one-hour timeframe. Zach Hird ran the most miles (11 in all) in the one-hour allotted timeframe.
Participants of the Honda Miles Per Hour finished the run in the Honda display where they could claim their medals and gather their race day goodie bag. Runners also were granted discounted early access tickets for friends and family to enjoy the final days of the Chicago Auto Show.
The Chicago Auto Show will remain open through 8 p.m., Presidents Day, Feb. 17, at McCormick Place.
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