Chicago Auto Show Blog

Subaru Transforms the Auto Show Experience

Posted by: Jennifer Morand

Subaru has one of the most engaging displays at the 2020 Chicago Auto Show, from adoptable puppies to a 360-degree view of national parks. It’s a fully immersive experience that leaves attendees staring at the enlarged LED screens that wrap around the exhibit as they experience Yellowstone and Yosemite. This is all to expand on Subaru’s corporate partnership with the National Parks Foundation (since 2008, Subaru’s Share the Love event has donated $145 million dollars to charity including $68 million to the National Parks Foundation). Within the exhibit, Subaru prominently features the 2020 Outback that – at various times throughout the day – erupts from a geyser with smoke and mist. 
The 2020 Outback boasts an array of features that appeal to a wide range of audiences, featuring upgrades including safety, capability, comfort and technology. For the first time, the Outback now offers Subaru’s DriverFocus Distraction Mitigation System. The Outback also sports a completely redesigned interior delivering extra comfort and premium materials. Heated and ventilated front seats, heated steering and Nappa leather round out the luxurious interior features. 
In terms of tech, the Outback features an all-new 11.6-inch STARLINK multimedia touchscreen with available features such as Apple CarPlay and Android Auto integration. The Outback features standard symmetrical AWD that’s designed to enhance traction on slippery surfaces all the while providing up to 33 MPG.
In addition to the brand-new Outback and the engaging National Parks fully immersive experience, Subaru has expanded its dog adoptions, as a partnership with the ASPCA, to take place each day of the Chicago Auto Show within its exhibit. So far, more than 25 dogs have been adopted from the show and new puppies are featured each day. In addition, attendees are able to create custom pet tags using the Subaru Loves Pets engraver. Since 2018, Subaru has donated more than $3 million to the ASPCA.
Subaru’s display is also in the running for Best of Show! Don’t forget to cast your vote while you’re visiting the Chicago Auto Show or via the show’s official mobile app.
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