Interactive Displays

With more than one million square feet of show floor space, the automakers are getting creative with the displays they’re featuring at the Chicago Auto Show – there’s so much more than cars on carpet! This year, attendees have the chance to test-drive vehicles – at the indoor test tracks and outdoor ride and drives - interact with the latest technology and safety features, and participate in new, engaging activations. Also, don’t miss out on the opportunity to win prizes by participating in the #CAS17 Challenge on social media: just share your show experience through photos and videos tagged with #CAS17 and you’ll automatically be entered to win awesome prizes!

This year we have FIVE indoor test tracks. There is the Camp Jeep Test Track where you can climb into a Jeep and have a professional driver take you through their exhilarating obstacle course. Chrysler has a multi-brand track that features an acceleration lane, slalom and brake zone. Toyota's Go the Distance will take attendees on a RAV4 ride of your life. Additionally, there are four outdoor test drive opportunities. Sign up for those at Ford, Kia, Mazda and Subaru exhibits. Plus there's so much more for families to do on the floor of the Chicago Auto Show. Here's a list of the interactive displays at the 2017 show.


Show Floor Interactive Displays

North Hall


  • Lego Batmobile: Build a mini lego batmobile.
  • Design Studio: Sketch and trace Chevrolet designs and share on social media.
  • Tech Zone: Remote control mini vehicles.
  • Green Screen: Create your own training card, print it out and share on social media.


  • Honda Power of Dream Machine: Take a selfie and shoot it onto the display screen at Honda.
  • Honda CRV Interactive Game: Scan your smart band to play a fun interactive game.


  • Hyundai Racing Challenge: (partnered with Playstation 3 and Gran Turismo): two-minute racetrack simulation where you can test drive the N 2025.
  • Hyundai Swag Game Show: At the top of every hour there will be a game show that gives away various prizes.


  • KIA Pop a Shot: A three level basketball shooting challenge where you shoot against the clock and in order to proceed to the next level, you have to get a certain number of shots.
  • KIA Soul Hamster CGI Booth: A photo booth where you can insert your face on various dancing avatars in a short KIA music video with the well-known KIA Soul hamsters.
  • A Different Beat: Sit in the interactive seats to play and experience the new surround sound system available at KIA.


  • Sculpting Activity: Sculpt your own virtual Mazda.
  • VR Headset: 18+ VR experience where visitors get to test drive the MX5 Miata.


  • Nissan Star Wars Virtual Reality Teaser Trailer: Guests can watch a Nissan Rouge VR experience.
  • Nissan Star Wars Storm Troopers: Uses Xbox One Kinect to turn guests into a Storm Trooper
  • Nissan GT R Virtual Racing Track: Guests can race the GT R and attempt to get the fastest lap time to get on the leader board.


  • Spray Paint Virtual Car: Pick a Volkswagen model and virtually spray paint it any color you want.

South Hall


  • Play Zone


  • Dodge Challenger Challenge — race car driving simulation


  • Multi-Brand City Drive


  • F-150 Raptor Simulator: testing your driving skills on a virtual off-road course
  • “Le Mans Race Simulator”
  • Dyno Jet
  • “Hank Game Center” — interactive robot game


  • Infiniti Lounge


  • Camp Jeep


  • Lexus Listening Lounge
  • The Lexus LC 500 Immersive Sonic Experience

Mercedes - Benz

  • Iron Schöckl” is a 42 degree test track mountain
  • G550S — Off Road Vehicle


  • Truck Territory


  • Action Photo Op
  • Go the Distance Test Track