Interactive Displays

With more than one million square feet of show floor space, the automakers are getting creative with the displays they’re featuring at the Chicago Auto Show – there’s so much more than cars on carpet! This year, attendees have the chance to test-drive vehicles – at the indoor test tracks and outdoor ride and drives - interact with the latest technology and safety features, and participate in new, engaging activations. Also, don’t miss out on the opportunity to win prizes by participating in the #CAS19 Challenge on social media: just share your show experience through photos and videos tagged with #CAS19 and you’ll automatically be entered to win awesome prizes!

This year we have 3 indoor test tracks. There is the Camp Jeep Test Track where you can climb into an all-new Wrangler and other Jeep products and have a professional driver take you through their exhilarating obstacle course. Toyota's indoor test track features the all-new Toyota Camry. New this year is the Kia indoor test track featuring Sorento and Sportage. Additionally, there are 6 outdoor test drive opportunities. Sign up for those at Cadillac, Ford, Kia, Mazda, Subaru and Volkswagen exhibits. Plus there's so much more for families to do on the floor of the Chicago Auto Show. Here's a list of the interactive displays at the 2019 show.


Show Floor Interactive Displays

North Hall


  • Virtual Dynamics Lab - A virtual reality experience!
  • Trading Card Activation - Strike a pose in front of a green screen and create your very own Chevrolet trading card.
  • Tech Studio - Try to join the leaders' board as you drive a remote control car through a mini track.
  • VR All-Star Soccer Interaction - This virtual reality experience transforms your hands into goalie gloves as you try to stop the other team from scoring.
  • Snapchat Scavenger Hunt - Find the Snapcode in locations throughout the Chevrolet space and photograph them using Snapchat. Those who have collected all Snapcodes will be eligible to win prizes.
  • Design Studio Sketch - Use the provided How To Sketch a Car pamphlet to design and share your dream vehicle.


  • Holo Lens
  • Dream Machine - Select your "dream" elements from options provided and take a selfie with the Dream Machine. With a puff of smoke, your picture is added onto the big screen of the Honda display.
  • Blue Skies City Challenge - Build your own city and convert it into the most environmentally responsible lifestyle you can. The goal is 0 emissions and a bright blue sky in your city.


  • * #HyundaiRacingChallenge - This activation will leverage two brand new custom Hyundai Forza 7 Game Sleds, featuring the Hyundai Veloster which will provide attendees with a realistic racing experience they will feel in their fingertips and seat of their pants! The experience will create a tournament atmosphere where players are encouraged to compete in Preliminary rounds for best lap. Those players (18+) who have the top 8 best laps in Prelim Rounds will be seeded in a tournament (twice daily) for a chance to win exciting prizes and a grand prize Xbox one.
  • * #HyundaiSWAG - Hyundai will again include #HyundaiSWAG, which has been a hit with show attendees the last couple of years. The premise is game show-like with game-show lighting, audio
  • cues, and a call to action inviting guests, 18 years and older, to participate as audience members for a chance to win branded giveaways. The call to action will occur 6-8 times per day. One attendee will be selected as the contestant, and will be asked to answer Hyundai specific trivia questions from inside one of our products. The more questions the contestant answers correctly the greater the prize awarded to them and the audience members.
  • * Hyundai Auto Show Sweepstakes - Enter to Win! - All eligible auto show visitors to the Hyundai exhibit can enter for their chance to win in the Hyundai Auto Show Sweepstakes. One lucky auto show attendee will be selected in a random drawing to win a $500 Best Buy Gift Card. Adding to the excitement, Hyundai will be awarding a 2018 Hyundai Sonata Limited 2.0T as the Grand Prize. The Grand Prize winner will be selected in May 2019 at the close of the MY2019 Auto Show Season. Link to complete MY19 Official Rules.


  • Kia Sport Utility Gym - Showcases the fitness and agility of the AWD Sportage and AWD Sorento. Located next to the Kia exhibit, the Sport Utility Gym is open Feb 9 - 18 during show hours. Show guests will ride with a professional driver and will experience five course obstacles: Heavy Bag Slalom, Articulation Bumps, Side Hill, Rock Climb Z-Turn, and Mountain Climb. Drive registrants will receive a Starbucks Gift Card as a Thank You gift.
  • Basketball Hoops
  • Outdoor ride/drive


  • Kids age 3-8 have the opportunity to hit the "demo track" at the Polaris Slingshot booth in the Peg-Perego Slingshot!


  • Text 542-4,8 #ExperienceMazda, Get micro site, $500 from Mazda
  • Outdoor ride/drive


  • Intelligent Mobility Interactive - Connect to nissanapp, go to and download the free Nissan Innovation Experience app. Open to explore and discover Innovation that excites!
  • Virtual Stormtrooper - Watch as you transform into a stormtrooper!
  • Campsite - Take a photo as a bear while enjoying tents and outdoor scenery.
  • E-pedal - Use the steering wheels and pedals set up to practice driving.


  • Outdoor ride/drive


  • Interactive Media Wall
  • Outdoor ride/drive
  • Golf GTI: Track Challenge - "Experience the thrill of the original hot hatch in the Golf GTI Track Challenge. Challenge your friends and family around the Volkswagen course and see who can post the best time."
  • Kids' coloring table

South Hall


  • NSX GT3 Simulator - Come experience the actual steering wheel and seat of a NSX GT3 as if you were racing the vehicle. Customize the car and take it for a test drive. Your race will be recorded and you can share it with all of your friends.

Chevy (Blackhawks)

  • Enter to win Blackhawks Camaro
  • Enter to win autographed item
  • Prize wheel
  • Shoot a puck game
  • Photo booth


  • Dodge Challenger SRT Demon Simulator - Drivers get to sit in, feel, and drive the Dodge Challenger SRT Demon, equipped with 840-horsepower.  The simulators are loaded with the latest state-of-art motion technology, producing incredibly realistic, never-before-seen special effects. Drivers will drag race head-to-head starting from behind a real “Christmas Tree” staging light set up – just like the pro drag racers do – to see who has the fastest reaction time and quarter-mile time.


  • Contest: 45k towards car purchase of a Fiat vehicle


  • Ford GT Le Mans Race Simulator - This race simulator lets you experience the thrill and action of world-class racing. Test your driving skills while experiencing this challenging VR road course.
  • Transit Connect VR Experience - Experience the brand new Transit Connect and its autonomous features for yourself through Ford’s VR experience.
  • Hank the Robot Game Center - Come test your eyes with Hank the Robot and the Ford Observation Challenge
  • Ford Performance Simulator - State-of-the-art ride that allows you to experience the thrill and action of a world-class racing vehicle. Test your driving skills while experiencing this challenging virtual road course.


  • Attendees can also enter for a chance to win a Grand Prize Package for a combined 10-night stay between two award-winning oceanfront Fairmont resorts in Hawaii and Maui – including business class airfare and round-trip transportation. View official rules here.

Heartland Blood Center

  • Chicago Auto Show Dennis Buckley Memorial Blood Drive - The Donation Process: It is a quick and easy procedure to donate blood or one of the other blood products we collect. For most donors, the process takes only about an hour from start to finish. Check daily schedule for times.


  • QX50 VR Experience - Do you want to see the new and improved QX50 engine? 20 years of development has brought you this incredible engine. See how it’s built and how it will improve your driving experience with the VR station at Infiniti.


  • Camp Jeep Test Track - Since 2005, Camp Jeep has provided over 370,000 test rides at the Chicago Auto Show. Attendees that ride on the Camp Jeep track will each receive a free Jeep tote bag (as quantities remain).  Camp Jeep offers, Ground Clearance Stair Climber, Maneuverability Moguls, Extreme Break-over, Jeep Tunnel Pass-Thru, 18’ 30-degree Hill Ascent / Descent, Off-Camber, Low-Crawl Boulders and Articulation Berms. Off-road test drives will be given in the following Jeep vehicles: all-new 2018 Jeep Wrangler Rubicon, Grand Cherokee Trailhawk, Renegade Trailhawk, Cherokee Trailhawk and Compass Trailhawk.


  • Jaguar VR – Come experience the new Jaguar I-PACE electric vehicle. Be immersed into the details and race the car. Head to the Jaguar booth to register and save your spot.


  • Mark Levinson speaker system demo


  • Visitors can take part in a variety of activations, such getting their picture take near the Olympic-wrapped RAV4 with a 180-degree bullet-time camera to celebrate the upcoming Olympic and Paralympic Games, as party of Toyota’s multi-year sponsorship.
  • Toyota’s “Camry Thrill Ride” indoor drive experience has become one of the Chicago Auto Show’s must-see attractions annually. Located next to the Toyota exhibit, the Camry Thrill Ride is open Feb. 9-17 during show hours. Guests are encouraged to discover the new Toyota Camry XSE V6 during a thrilling experience around a closed course led by professional drivers. The experience puts consumers into an unexpectedly thrilling drive course, showing off all the surprising fun the new Camry XSE offers. Families with small children will need to provide their own child seat if they wish to have their children ride along. Each drive participant will receive a free Toyota-branded beanie.
  • Ivan "Ironman" Stewart Off-Road Racing consoles.


  • Test Your Reaction simulator - You can test your driving reaction time and see how quickly you can stop when obstacles appear in your driving path.
  • Experience Volvo Innovations simulator - Ever wondered what it’s like to be in the driver’s seat of an autonomous drive car? Do you want to take a sneak peek at the Intellisafe Experience from Volvo? Their VR simulators allow you to be the driver and see how this new technology will impact the future of driving.
  • Volvo lounge