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Turtle Wax Shines as the Chicago Auto Show's Newest Premier Partner


Chicago-based Turtle Wax, Inc. is making its hometown shine at the 2019 Chicago Auto Show, as the brand signed on as one of the Show’s newest premier partners. As the exclusive car care sponsor of the 2019 Chicago Auto Show, Feb. 9-18, Turtle Wax will keep the nearly 1,000 vehicles on display shining their best and spotlight its latest innovation, Turtle Wax Spray & Wipe, with hourly product demonstrations and interactive giveaways.

“Turtle Wax is proud to partner with the Chicago Auto Show, one of the area’s marquee cultural events, to showcase the latest in automotive innovation,” said Turtle Wax co-chairmen Denis Healy, and wife, Sondra Healy. “As a family-owned company with deep roots in Chicago, it’s our way of celebrating the automakers, local drivers and dealers that inspire Turtle Wax and power the Chicagoland automotive industry.”

Whether attendees want to maintain their brand-new car’s status or spruce up their everyday ride, Turtle Wax gives show-goers the chance to get their hands on its latest innovations that keep cars looking their best inside and out. Fans who share their Chicago Auto Show experience with #CAS19 will automatically be entered to win daily prizes, including a Turtle Wax-branded wash bucket filled with new car care products. 

“For many people, attending the Chicago Auto Show is an annual tradition, and we know bringing Turtle Wax on as a premier partner will help educate Chicagoans that Turtle Wax is a local company even though its products can be found in more than 90 countries worldwide,” said Chicago Auto Show Chairman Ray Scarpelli Jr. “We look forward to kicking off what will hopefully be a long-term partnership with Turtle Wax.”

Turtle Wax will also show its love for four-legged friends at the Chicago Auto Show by hosting pet adoptions on the show’s final day, Family Day, Monday, Feb. 18. The Chaos & Cuddles pet care line from the Turtle Wax Brands family, invites current and prospective pet owners to visit the North Hall ticket lobby where they’ll be set up with the Chicago Wolves to see adoptable pets and enjoy complimentary samples of new pet care products.

As the nation's largest auto show, the Chicago Auto Show features more than 1 million square feet of exhibit space showcasing brand-new vehicle introductions and a complete range of domestic and imported passenger cars, trucks, sport-utility vehicles, minivans and concept cars. In all, nearly 1,000 different vehicles will be on display including hundreds of interactive, aftermarket, accessory and auto-related exhibits, competition vehicles, antique and collector cars.

The 2019 Chicago Auto Show will also feature four indoor test track experiences, six outdoor ride-and-drive opportunities and dozens of interactive exhibits located throughout the show floor.

For more information on the 2019 Chicago Auto Show, please visit, or watch this promotional video. For more details on Turtle Wax and its products, visit

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