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Chicago-based Turtle Wax, Inc. continues to make its hometown shine at the 2020 Chicago Auto Show. As the exclusive car care sponsor of the 2020 Chicago Auto Show, held Feb. 8-17 at McCormick Place, Turtle Wax will keep the nearly 1,000 vehicles on display shining their best and spotlight its latest innovation, Turtle Wax Hybrid Solutions, with product demonstrations as well special events in its engaging exhibit all show long.

“Turtle Wax is proud to continue to partner with the Chicago Auto Show, one of the area’s marquee cultural events, to showcase the latest in automotive innovation,” said Turtle Wax Co-chairmen Denis Healy, and wife, Sondra Healy. “As a family-owned company with deep roots in Chicago, it’s our way of celebrating the automakers, local drivers and dealers that inspire Turtle Wax and power the Chicagoland automotive industry.”

Whether attendees want to maintain their new car’s appearance or spruce up an everyday ride, Turtle Wax gives show-goers the chance to get their hands on its latest innovations, which are designed keep cars looking their best inside and out.

“Turtle Wax is an iconic Chicago brand making it a natural partner for the Chicago Auto Show,” said Tony Guido, Chicago Auto Show chairman. “Many are surprised to learn that Turtle Wax products are found in more than 90 countries across the globe, so we feel especially lucky to have them based right here in our backyard.”

This year, Turtle Wax has added a robust lineup of special events and detailing demonstrations within its South Hall exhibit – appealing to both car enthusiasts and everyday consumers. Special guests range from famous YouTube personalities to dynamic detailers including Pan the Organizer, Jimbo from Auto Detailing Podcast and Brian Spitler from APEX Auto Detail. Demonstrations on a 2020 Ford Mustang Bullitt will take place each day of the public show on the hours 11 a.m., 1 p.m., 3 p.m. and 5 p.m.

On the themed Chicago Sports Team Pride Day, Monday, Feb. 10, Turtle Wax and long-time partner, the Chicago Wolves, will feature the Turtle Wax Ice Box -- a Zamboni they’ve coined the “Fanboni” that’s both fun and practical on the ice during Chicago Wolves hockey games. Attendees can check it out near the Chicago Wolves setup in the North Hall.

Throughout the entirety of the show, fans can pick up a full-size bottle of Turtle Wax’s Spray & Wipe car interior cleaning product, while supplies last. Spray & Wipe made its debut at the 2019 Chicago Auto Show to rave reviews, so the brand wanted to show its appreciation to Chicagoans for their support.

Additionally, fans who share their Chicago Auto Show experience on social media with #CAS2020 and tag Turtle Wax in posts, will automatically be entered to win daily prizes, including a Turtle Wax-branded wash bucket filled with new car care products. 

As the nation's largest auto show, the Chicago Auto Show features more than 1 million square feet of exhibit space showcasing brand-new vehicle introductions and a complete range of domestic and imported passenger cars, trucks, sport-utility vehicles, minivans and concept cars. In all, nearly 1,000 different vehicles will be on display including hundreds of interactive, aftermarket, accessory and auto-related exhibits, competition vehicles, antique and collector cars.

The 2020 Chicago Auto Show will also feature four indoor test track experiences, three outdoor ride-and-drive opportunities and dozens of interactive exhibits located throughout the show floor.

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