The Chicago Auto Show Identifies Trends That Get Fans Buzzing
As the nation’s largest auto show, the Chicago Auto Show serves as the venue where automotive and technology trends are identified, not just for the Chicago area, but for the nation. The more than 1 million square-foot venue features approximately 1,000 of the industry’s latest cars, trucks and SUVs for consumers to peruse – and even test drive – throughout the show’s 10 consecutive days.
Chicago Auto Show organizers use Meltwater, a media intelligence company, to monitor and assess trends in real time to learn what gets fans excited and talking on social media. This year, the 20 vehicle debuts sparked excitement and conversation among fans. Specifically, Subaru Legacy’s hashtag #SubaruLegacy rose to the top with 919 individual tweets; #Tacoma came in second with 531 unique tweets. With the Meltwater software and general e-listening, show organizers have also identified that fans are buzzing about fast cars featured at the show including the 2020 Ford Mustang Shelby GT500 and the comeback of the Toyota Supra, which was recently released for the 2020 model year.
“The Chicago Auto Show is perfectly positioned to harness the power of our crowds due to the show’s sheer size,” said Chicago Auto Show General Manager David Sloan. “Our social media team takes advantage of this enormous focus group to pull out trends that set the stage not just for Chicago, but for the country in general.”
Undoubtedly, fans are talking. During the Chicago Auto Show’s Media Preview, the show’s official hashtag #CAS19 was the No. 1 trend on Twitter for the 7th consecutive year. At the halfway mark of the public show, #CAS19 garnered 65.3 million impressions on Instagram and 25.6 million on Twitter, with 10,200 social media posts – and counting.
Throughout the 10-day public show, fans are given plenty of chances to get into the action on social media, from Facebook Live videos, a Snapchat Snap 2 Win contest, an Instagram #instawinCAS campaign and a #SupercarSweeps, co-hosted by Wintrust. Attendees can also visit the show’s BUZZHUB to check out real-time trending feeds on a 21-ft. social media wall, pose in front of enlarged hashtag letters and win instant prizes from the show’s Social Squad.
Attendees can connect with the Chicago Auto Show’s vibrant communities on Facebook, Twitter, Instagram, Snapchat and YouTube for a virtual backstage pass to learn about the hottest cars, special events and contests. The show is open each day Feb. 9-18 from 10 a.m. through 10 pm., except for the final day of the show, Presidents Day, when it closes at 8 p.m.
For more information on the 2019 Chicago Auto Show, please visit www.ChicagoAutoShow.com, or watch the promotional video. To download high resolution photos or b-roll, visit www.chicagoautoshow.com/media/online-newsroom.
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