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Subaru of America, Inc. President and Coo Thomas Doll Opens the 2018 Chicago Auto Show Media Preview

The 2018 Chicago Auto Show Media Preview kicked off Thursday with a keynote address by Subaru of America, Inc.’s president and COO Thomas Doll. Doll spoke to more than 400 media and manufacturer representatives gathered at the annual breakfast of the Midwest Automotive Media Association at McCormick Place.

Doll, who joined Subaru of America, Inc. in 1982, discussed the implications of a rapidly changing automotive industry and what it means for manufacturers and consumers. Despite significant investments directed toward autonomous, hybrid, and electric vehicles as well as infrastructure, he said, the traditional car, truck, and SUV remains an important part of consumers’ lives. As a result, creating value and brand differentiation comes through an investment in building meaningful connections and fostering long-term relationships.

Consumers will always need vehicles, said Doll, but the company’s ultimate goal is to make sure Subaru is remembered for its impact both on society and the lives of its customers. Case in point: Subaru, which celebrates its 50th anniversary this year, donated 50 Subaru Outback vehicles to Meals on Wheels.

Amid industry evolution and changing consumer preferences, Doll said he remains optimistic for the future because human values remain the same. One of those values, of course, is love.

“It’s what makes a Subaru a Subaru,” he said in closing.

Doll has been the president of Subaru of America, Inc. since April 2013. He earned his master’s degree from Drexel University and his bachelor’s degree from Villanova University.

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