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Ram and Mopar Debut Customized Ram 1500 at Chicago Auto Show

MEDIA INFORMATION
Contact: Mark Bilek

Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

FOR IMMEDIATE RELEASE

RAM AND MOPAR DEBUT CUSTOMIZED RAM 1500 AT CHICAGO AUTO SHOW

CHICAGO (Feb. 11, 2018) – The Ram Truck and Mopar brands unveiled a lineup of exciting outdoor-sport-themed modifications for the all-new 2019 Ram 1500 during the 2018 Chicago Auto Show Media Preview.

Showcasing Mopar’s extensive menu of products and finishes on the show floor was the 2019 Ram 1500 Big Horn Sport 4x4 in flame red. Featuring a two-inch Mopar lift kit, 35-inch tires, 18-inch, off-road wheels and cast aluminum running boards, the customized Ram truck is a lesson in capability and durability. An adjustable, all-purpose Mopar Ram Rack attached to the optional bed rail offers secure storage for hauling equipment and lifestyle gear.

Under the hood of the customized pickup, a 5.7-liter HEMI V8 engine delivers 295 horsepower and 410 lb.-ft. of torque. Inside, premium black leather seats with red embroidery and stitching, custom all-weather floor mats, and Mopar brushed aluminum door sill guards carry the Ram text logo.

According to Jim Morrison, head of Ram Brand, FCA North America, approximately 80,000 hours of customization went into the Dodge Ram.

“The benefit of Ram’s partnership with Mopar is our ability to customize vehicles as soon as they hit the market instead of waiting a year or two,” said Morrison. “Our breadth and range of customization is what sets us apart in the market.”

The all-new 2019 Ram 1500 can be customized with more than 200 available Mopar parts and accessories, many of which can be added before delivery through the Mopar Custom Shop. The 2019 Ram 1500 is expected to be available in March.

For continuing coverage and a behind-the-scenes look at the show, follow the Chicago Auto Show on social media. For more information about the 2018 Chicago Auto Show, please visit www.chicagoautoshow.com.

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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2018 public show is Feb. 10-19. For more information, visit www.ChicagoAutoShow.com or www.Facebook.com/ChicagoAutoShow.

The 2018 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs.

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation’s largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit www.CATA.info.

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