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Mazda Miata Returns To Its Roots at the 2015 Chicago Auto Show

Mazda Miata Returns To Its Roots at the 2015 Chicago Auto Show


MEDIA INFORMATION

Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com


Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

FOR IMMEDIATE RELEASE

CHICAGO (Feb. 12, 2015) – Mazda introduced a number of factory accessories on its showcase MX-5 design concept during the Social Media Preview of the 2015 Chicago Auto Show. The original, first-generation Miata proved to be a sensation at its Chicago Auto Show debut over 26 years ago, in 1989. Designed for the sports car lover, the new MX-5 accessories design concept is geared for those looking to personalize their cars.

“As more and more things are added to the car, they get larger and they get heavier,” said Rod McLaughlin vehicle line manager, Mazda North American Operation. “We wanted to reverse that trend and we’ve done that through modeling the Miata after our 2016 Global MX-5 Cup car – reducing the weight, making it shorter, pulling the engine back and lowering it, which has allowed for more head and leg room.”

Also being shown for the first time was the MX-5 merchandise design concepts from Mazda's five-piece Aero Kit. The kit includes design options for the brakes, wheels, a spoiler and a luggage rack.

“We wanted something that would stay true to the original design, but evolve for the next generation,” said McLaughlin. “It’s got to be lightweight, affordable and most of all, its got to be fun to drive.”

The Miata MX-5 accessories design concept is expected to go on sale in the late summer of 2015.

To watch complete coverage of the 2015 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011.  The manufacturer press conferences will also be streamed live on Yahoo Autos at http://autos.yahoo.com/blogs/motoramic/watch-live-reveals-chicago-auto-show-230711872.html. For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.

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About the Chicago Auto Show

The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.

About The Chicago Automobile Trade Association

Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.

The 2015 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs

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