Land Rover Range Rover Evoque Makes North American Debut during the Chicago Auto Show Media Preview

Land Rover Range Rover Evoque Makes North American Debut during the Chicago Auto Show Media Preview

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Land Rover Range Rover Evoque Makes North American Debut during
the Chicago Auto Show Media Preview

CHICAGO (Feb. 7, 2019) – Land Rover unveiled the next generation Range Rover Evoque for the first time in the U.S. during the 2019 Chicago Auto Show Media Preview on Feb. 7. Jaguar Land Rover North America President and CEO Joachim Eberhardt delivered the keynote address and vehicle introduction at the annual Economic Club of Chicago (ECC) luncheon.

Addressing more than 500 ECC members, guests, automotive journalists and manufacturers, Eberhardt spoke to the future and evolution of the Jaguar Land Rover brand. He shared Jaguar Land Rover’s plan to release fully-autonomous vehicles in the near future. From 2020 and beyond, every new Jaguar or Land Rover vehicle will have the option of electrification in some form.

Eberhardt noted “Connectivity is the key to making self-driving a reality. We’re working on data and sensor-base technology that will connect the vehicle to everything around you including other vehicles, allowing seamless free-flowing traffic and less congestion.”

After sharing Jaguar Land Rover’s autonomous plans for the future, Eberhardt introduced the 2020 Land Rover Range Rover Evoque, which was perched atop the new Chicago Auto Show Land Rover test track.

“The Evoque is a small Range Rover with the on-road presence, capability and refinement you would expect, plus great fuel efficiency and cutting-edge technology, Eberhardt continued. “As you will see, the all-new next generation Evoque is as sophisticated as the prior but a true evolution of the original model.”

David Larsen, general manager, product management for Jaguar Land Rover North America, added “Our customers always tell us, don’t change it, make it better; and that’s exactly what we did. We gave the Evoque the clear ground view which utilizes the cameras in the side mirrors and the front to create a displayed image showing what’s under the car.”

Larsen called the exterior styling “evolutionary” and the interior and suspension “revolutionary.” The Evoque features a brand-new interior, seats crafted for comfort and Land Rover’s InControl infotainment system.
The starting price for the Range Rover Evoque is $42,650 and $67,500 for the Sport model. The vehicle will be available in dealerships beginning this spring.

Land Rover also debuted a brand-new indoor track at the 2019 Chicago Auto Show named the Land Rover Above and Beyond Tour. Inducting itself into the vehicle test track family, Land Rover’s track offers show attendees an interactive off-road experience in a full Land Rover lineup – including the Range Rover Plug-in Hybrid and Range Rover Velar. 

For more information on the 2019 Chicago Auto Show, please visit To download high resolution photos or b-roll, visit


About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2019 public show is Feb. 9-18. For more information, visit or

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation's largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit

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