Media News

NISSAN TO WARMLY WELCOME MEDIA TO CHICAGO

CHICAGO (Jan. 13, 2020)- For more than a decade, the Chicago Auto Show has crafted a program to assist with travel and lodging for a more than 100 A-list media and top-tier influencers as they attend the show’s two-day Media Preview. This program is supported by generous sponsorship from Nissan North America. The overall goal is to ensure extensive news coverage of the Chicago Auto Show, while at the same time taking advantage of exclusive discounts on travel and lodging that are only available to the Chicago Automobile Trade Association, producer of the show.

As in the past, the invited media for this program have been identified by show organizers with assistance from multiple automakers. Media and influencers are ranked and identified potential candidates for the program based on
audience and strength of media outlet. The actual arrangements are made by G. Schmitz and Associates. All inquiries should go through the Chicago Auto Show communications team.

“Becoming the sponsor of this program shows tremendous strength and confidence in their brands,” said Dave Sloan, Chicago Auto Show general manager. “Nissan is obviously aware that other manufacturers will be making news, but participating journalists won’t be obligated to cover any particular brand. This is something that’s good for the industry, and we congratulate and warmly embrace that kind of thinking.”

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