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Kia Unveils Trail’ster Off-Road Concept at the 2015 Chicago Auto Show


Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986


CHICAGO (Feb. 12, 2015) – Kia introduced the all-new Trail’ster, an advanced and capable electric all-wheel drive (e-AWD) concept vehicle this morning during the 2015 Chicago Auto Show Media Preview. The bold off-roader was conceived by Kia’s California design studio and built for city dwellers seeking the ultimate urban escape.

Based on the Kia Soul, the new Trail’ster features an electric all-wheel drive system, a turbocharged engine and a fully retractable canvas roof.  The electric motor mounted on the rear axle gives the car a 220 total horse power and a 285 lb. ft. of torque. Other features include a 25 to 35 percent fuel economy improvement for city driving and 5 to 10 percent improvement for highway.

“This is all-wheel drive done in an advanced and responsible way without sacrificing anything when it comes to performance,” said Thomas Kearns, chief designer at Kia’s California design studio. “The rugged Trail’ster is intended to go where no Soul has gone before.”

Efficient and lightweight, the Trail’ster is ideal for transporting adventurers and their gear. Its all-wheel capability enables a wide array of mountain activities, from skiing to snowboarding to camping, hiking and mountain biking.

To watch complete coverage of the 2015 Chicago Auto Show Media Preview press conferences, please visit The manufacturer press conferences are also available at For more information about the Chicago Auto Show, please visit


About the Chicago Auto Show

The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit or

About The Chicago Automobile Trade Association

Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit

The 2015 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs

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