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Drive Safe Chicago Contest Aims to Reduce Distracted Driving

MEDIA INFORMATION
Contact: Mark Bilek

Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com

Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com

FOR IMMEDIATE RELEASE

Drive Safe Chicago Contest Aims to Reduce Distracted Driving

CHICAGO (Dec. 29, 2017) – Teens from Chicagoland, Illinois and neighboring states are invited to help spread the word about the dangers of distracted driving via the fourth annual Drive Safe Chicago PSA Contest. The contest invites teens to submit ideas for a 30-second public service announcement about distracted driving. It is sponsored by The National Road Safety Foundation, a nonprofit group that promotes safe driving, in conjunction with the Chicago Auto Show.

Three finalists will be selected and an Emmy Award-winning director will come to their schools to develop their ideas into finished TV public service spots. The public will then cast votes to select the grand prize winner, who will get a $2,000 prize. The winning spot will debut at the 2018 Chicago Auto Show. It will also air on the nationally syndicated TV show “Teen Kids News” on 220 TV stations nationwide. The first runner-up will receive $1,000 and the second wins $500.

“Even as today’s cars have technical innovations helping prevent crashes and protect occupants in the event of one, distracted driving continues to be a major risk for drivers,” said 2018 Chicago Auto Show Chairman John Hennessy. “We are pleased to have the Drive Safe Chicago contest engage young people as messengers to their peers and to all drivers that distracted driving is dangerous driving.”

Teens who live in Illinois, Wisconsin, Indiana and Iowa are invited to enter by sending a script or storyboard for a TV ad that reminds people not to drive distracted. Entries must be received by Jan. 8, 2018, and the winner will be announced at the Chicago Auto Show. All entrants will receive two free tickets to the Chicago Auto Show. Information about distracted driving and the Drive Safe Chicago Contest, including contest rules and entry form, can be seen at nrsf.org/teenlane/content/drive-safe-chicago.

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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show in North America, spanning more than one million square feet of production, concept and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2.5 million annually for 18 vital Chicago organizations in a single night. The 2018 public show will be Feb. 10-19. For more information, visit www.ChicagoAutoShow.com or www.Facebook.com/ChicagoAutoShow.

About the Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is one of the nation’s largest metropolitan dealer organizations. It is comprised of more than 420 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 20,000 people in the metropolitan area. The association has produced the world-famous Chicago Auto Show since 1935. For more information please visit www.CATA.info.

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