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The Chicago Automobile Trade Association (CATA), producer of the Chicago Auto Show, named Jim OBrill as its Director of Marketing. Effective immediately, OBrill will oversee marketing for the nation's largest auto show and serve as the primary contact for show sponsors. Additionally, he will assist with association-related marketing and advertising efforts and work closely with CATA's members.   

"We're thrilled to have Jim join the CATA to collaborate with our established team on marketing and sponsorship efforts," said David Sloan, CATA president and Chicago Auto Show general manager. "We constantly strive to offer a superior experience to auto show attendees, exhibitors, sponsors and association members and, with Jim's strong background, we look forward to the innovative thinking and fresh ideas that he will bring to the table."

OBrill joins the CATA with more than 15 years of experience in the field. OBrill's previous work encompassed everything from banking and agency work to radio promotions. Most recently, OBrill was a senior account manager at leading experiential marketing agency, Mosaic, where he developed and executed national programs and tours for clients such as Procter & Gamble, Costco, Hershey's, Target and Starbucks. Prior to that, OBrill served as the first promotion manager at 97.1 FM The Drive where he established a full promotions department, sponsorship opportunities and generated new campaigns for clients such as Ravinia Festival, Buffalo Wild Wings and XFINITY. 

OBrill is no stranger to the automotive industry as he has a lifelong passion for cars and began his working career in high school at local dealerships. Having worked in dealership service departments, rental/leasing and detailing, it's only fitting he come full circle to the CATA. As a long-term Chicago northwest suburban resident, OBrill has been attending the Chicago Auto Show since childhood and even freelanced at the show post-college.

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