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Chicago Auto Show Reveals Comprehensive Social Media Campaign

With more than one million sq. ft. of exhibit space, nearly 1,000 of the latest cars, trucks and SUVs, three indoor test tracks and a wide variety of interactive exhibits, there are plenty of memories to make and photos to share at the nation’s largest auto show.

“As the place to connect with consumers, Chicago is perfectly positioned to harness the power of its crowds and incentive attendees for sharing their show experience via social media,” said Chicago Auto Show General Manager David Sloan.

A leader in social media engagement, in 2017, the Chicago Auto Show generated 45 million hashtag impressions, continued as the No. 1 national trend on Twitter during its Media Preview and garnered 1.1 million views of its Snapchat event geofilter.

For 2018, show organizers have a robust lineup of social media and interactive fun in store for attendees, including:

1) #CAS18 Challenges 

  • Show organizers have teamed up with brand-new BUZZHUB sponsor,, to encourage attendees to feature their Best of #CAS18 moments using the show’s official hashtag – #CAS18 – for the chance to win prizes all show long. Trending themes will be displayed on a 21-ft. social media wall located in the BUZZHUB near the Grand Concourse.
  • Show organizers are working with local Instagram influencers to generate creative, compelling content from the show floor. Each morning, a new image will be shared via official Chicago Auto Show social media channels challenging fans to beat that image on Instagram. The hashtag to use is #instaCAS. 

2) ChicaGO Show Us Your App
The official Chicago Auto Show mobile app, available for Apple or Android smartphones, is the virtual tour guide to the nation’s largest auto show. Street team #CAS18 Social Squad members will be checking with show-goers to see if they have the app on their phone; if they do, they will win instant show swag and apparel. 

3) Fast Car Social Challenges 
New premier partner Wintrust will team up with the show on a Super Car Social Challenge. Fans can share a picture of their favorite “super car” or concept car on the show floor with #WintrustSuperCar for the chance to win exclusive access into the show’s popular Super Car Gallery, which features rare, exotic vehicles.

Speaking of fast cars, #XFINITYFast will also host a social media challenge where fans are encouraged to share a picture of their dream car for the chance to win prizes.

4) Snap 2 Win
Show organizers will continue to engage the Millennial demographic via Snapchat. Beyond featuring exclusive behind-the-scenes content, fans will be encouraged to:

  • Add the Chicago Auto Show on Snapchat
  • Snap a pic or video from the show floor
  • Send the Chicago Auto Show snaps via direct message
  • Submissions could be featured in the show’s daily story

5) Insta Prizes
Show-goers who spot Chicago Auto Show #CAS18 Social Squad team members on the show floor, take their picture in an enlarged Instagram frame and post to social media with #CAS18, will also be entered to win prizes such as gas gift cards.

Attendees can connect with the Chicago Auto Show’s vibrant communities on Facebook, Twitter, Instagram, Snapchat and YouTube for a virtual backstage pass to learn about the hottest cars, special events and contests.

For more information on the 2018 Chicago Auto Show, visit or

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