Chicago Auto Show Announces Cars.com as Newest Premier Partner
Cars.com, a leading online automotive marketplace, is the latest brand to sign on as a premier partner of the 2018 Chicago Auto Show, Feb. 10-19 at McCormick Place. With premier partner status, Cars.com will enjoy category exclusivity and power the show's new BUZZHUB, a space designed for social media engagement featuring a 21-ft. wall broadcasting real-time trending feeds, giant #CAS18 block letters for pose-worthy moments, enlarged Instagram frame and charging stations to refuel attendees' smartphones. The new #CAS18 BUZZHUB is also home to live radio broadcasts and Best of Show voting kiosks.
"As the nation's largest auto show quickly approaches, exhibitors and sponsors are lining up and ready to engage the masses," said Chicago Auto Show Chairman John Hennessy. "According to Foresight Research, 65 percent of people who visit the Chicago Auto Show are there to shop - a statistic that applies to all exhibitors, even sponsors. We're thrilled to have Cars.com as the latest to join the Chicago Auto Show premier partner roster."
The Chicago Auto Show and Cars.com will team up on a social media contest that encourages attendees to share their "Best of #CAS18" moments - a play on Cars.com's recently-announced Best of Awards. Fans who tag their favorite show moments with #CAS18 are entered to win daily prizes, including gas gift cards, as well as a grand prize.
"We're thrilled to be powering the all-new BUZZHUB at the Chicago Auto Show right in our very own backyard," said Cars.com's Chief Marketing Officer Brooke Skinner Ricketts. "Cars.com is all about creating meaningful connections between car shoppers and sellers, and our real-time, social content from the Chicago Auto Show is just one example of how we help shoppers find the right car at the right price from the right place. The BUZZHUB is a natural tie-in to Cars.com's efforts with a focus on consumer engagement at the auto show."
As the nation's largest auto show, the Chicago Auto Show spans more than one million square feet of contiguous floor space, displays multiple world and North American introductions and showcases a complete range of domestic and imported passenger cars, trucks, sport-utility vehicles, minivans and concept cars. In all, nearly 1,000 different vehicles will be on display including hundreds of interactive, aftermarket, accessory and auto-related exhibits, competition vehicles, antique and collector cars.
The 2018 Chicago Auto Show will also offer three indoor test tracks, seven outdoor ride-and-drive opportunities and dozens of interactive exhibits located across the show floor.
Back to News