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CAS Media Preview Features Concept & Technology Garage

Autonomous … Safety … Connectivity. With advancements in technology, safety equipment and ever-increasing fuel economy requirements, today’s automobiles are becoming increasingly complex. The Chicago Auto Show’s Concept & Technology Garage gives automotive media a fantastic opportunity to take a deep dive into the latest concept cars, safety technologies and automotive telematics. The Concept & Technology Garage is sponsored by the Steel Market Development Institute.

“A natural outgrowth of our traditional concept car drive, the Concept & Technology Garage will give local and national media an opportunity to dig deeper into today’s automotive tech,“ said Dave Sloan, Chicago Auto Show general manger. “It’s easy to report on fuel economy improvements or new safety features, but to actually understand how manufacturers implement new systems, that takes time. This event will give journalists the opportunity to really get a handle on all this new technology.“

The Concept & Technology Garage will be held on Wednesday, Feb. 7 from 1 to 4 p.m. at McCormick Place. Print, broadcast and electronic media are welcome to attend. Additional details will be sent to registered media. The event will be held in a climate-controlled exhibit hall in McCormick Place adjacent to the Chicago Auto Show. Vehicles and technology displays can be transported directly into the hall.

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