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The Media Preview for the Chicago Auto Show opens with the Midwest Automotive Media Association (MAMA) Breakfast at 7:30 a.m. on Thu., Feb. 10 with MAMA President Harvey Briggs revealing MAMA's Family Vehicle & Luxury Family Vehicle of the Year.

Keynoting the breakfast is CEO Alex Vetter. Co-founder of and President and CEO since Nov. 2014, Vetter has taken public and transformed the company's business model to a full marketplace solutions platform, uniting media, digital solutions and data.

"Auto shows are an integral part of the car buying process and continue to be a very effective marketing opportunity for automakers. I am excited to be kicking off the Chicago Auto Show Media Preview at this year's MAMA Breakfast," said CEO Alex Vetter.

The Media Preview will continue with events hosted by Ram, Hyundai, Toyota, Kia, Chevrolet and Ford. The show's unique Concept & Technology Garage will also be hosted on Thu., Feb. 10 - giving media a preview of some of the latest electric vehicles as well as a chance to explore technology advances. 

"The focus of any auto show should be the public days when hundreds of thousands of people take to the floor, but a vibrant media preview can be an equally effecting marketing tool for automakers," said Chicago Auto Show General Manager Dave Sloan. "Not only is it effective, but it's a very affordable way to tell your story."

The second day of the Media Preview opens with the What Drives Her breakfast reception and award ceremony presented by CDK Global beginning at 8:30 a.m. Now in its fifth year, the program will recognize and award three deserving females within auto the industry in the following award categories: Rising Star, Best in Craft Media and Best Retailer. The Chicago Auto Show has partnered with A Girls Guide to Cars and Women in Automotive to present these awards during the ceremony.

Following the breakfast, the show will host a variety of highly vetted social media influencers and digital content creators to capture and disseminate content from participating automakers.

Throughout the day, a handful of manufacturers will conduct presentations specifically designed for an influencer crowd including product walk-arounds and technology and safety demonstrations. All influencers will be encouraged to tag the relevant automakers and the show's official hashtag, #CAS2022, in their content.

In accordance with City of Chicago mandates, masks that cover the face and mouth must be worn at all times except when eating and drinking or conducting interviews. Proof of COVID-19 vaccine required for entry. A negative COVID-19 test will not be allowed for entry.


Thursday, Feb. 10  - Show Floor open 9 a.m. - 5 p.m.
Time News Conference Location
7:30 - 9:00 a.m. MAMA / CATA Breakfast - Alex Vetter Grand Ballroom, S100
Chief Executive Officer,
9:30 a.m.  Ram News Conference Ram Display
10:00 a.m. Hyundai New Conference Hyundai Display
10:30 a.m. Toyota Vehicle Walk Around Toyota Display
11:00 a.m. Kia Vehicle Walk Around Kia Display
11:30 a.m. Chevrolet Vehicle Walk Around Chevrolet Display
12:00 - 1:00 p.m. Ford Vehicle Walk Around & Lunch Ford Display
1:00 - 4 p.m.   Concept & Technology Garage EV Track, South Hall

Friday, Feb. 11 - Show Floor open 9 a.m. - 2 p.m.
Time Events Location
8:30 - 9:30 a.m.  What Drives Her Coffee Reception & Award Ceremony Media Center Lobby
9:30 a.m. Jeep Social Media Event Jeep Display
9:50 a.m. Dodge Social Media Event Dodge Display
10:10 a.m. Toyota Social Media Event Toyota Display
10:30 a.m. Subaru Social Media Event Subaru Display
10:50 a.m. Kia Social Media Event Kia Display
11:10 a.m. Lexus Social Media Event Lexus Display
11:30 a.m.  Nissan Social Media Event Nissan Display
11:40 a.m. Hyundai Social Media Event Hyundai Display
*Pre-registration required. COVID-19 vaccine proof, media credential and government-issued photo ID required for admission. Schedule subject to change. Visit for updates. Must be 18 for entry.


The current health and safety protocols are in effect for the MEDIA PREVIEW.

* Masks REQUIRED for attendees aged 2 and over, except when eating or drinking. Masks must cover nose and mouth.
* Proof of COVID-19 vaccine REQUIRED for admission.

The Chicago Auto Show will follow the City of Chicago's direction on proof of COVID-19 vaccine, this includes a photo ID for those age 16 and older.

A negative COVID-19 test will not be allowed for admission.


Arrive early - due to enhanced check-in protocol, entry may take longer than in previous years. Media can check in at the MAMA Breakfast or at the Media Center. Once checked in, media will receive a wristband granting access to the MAMA Breakfast and show floor. Please have the following ready at check in:

1. Media Credential QR Code
2. Proof of COVID-19 vaccination
3. Name-matching, government-issued photo ID

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