Chicago Auto Show Blog

Mazda Rolls Out 15-City Road Trip to Introduce new CX-5

Posted by: Mark Bilek

Hot on the heels of it's arrival at dealerships, Mazda is hosting a fifteen-city, "Experience the All-New 2017 Mazda CX-5" tour. Designed to introduce consumers to the innovative CX-5, the tour hits Chicago at the Millennium Art festival July 8 and 9.

"Our goal is to engage our audience in an impactful way, in a location that's convenient and familiar to them," said Russell Wager, vice president of marketing for Mazda North American Operations. "By allowing our customers to engage with our brand and our vehicles in an environment that is fun and interactive, we create the opportunity for potential customers to experience our personality as a brand."

Participants will be guided through the city on a quest to learn more about the vehicle and the unique Mazda driving experience. During the tour, participants will learn first-hand how a lighter vehicle can ultimately make the drive more fun; that safety features can enhance, and not overtake, the driving experience; how technology can help support the driving experience, not take away from it; and how Mazda's Jinba Ittai driving philosophy directly translates to the driver's everyday experience in the vehicle.

To follow the journey, and to get up-to-date information on driving opportunities in your area, visit Mazda's interactive website at and join the social conversation by following Mazda on Facebook or Twitter, using #MazdaCX5 and #DrivingMatters.


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