Chicago Auto Show Blog

Chevy Inspires Kindness in #DayItForward

Posted by: Colleen Moran

Today is a unique day in history, one that does not come around often but has inspired goodness throughout communities. No, we are not referring to Leo DiCaprio taking home a long-awaited Oscar, although that's also arguably significant. Rather, today marks a rare occurrence: we have additional 24 hours in the month of February. 
As the Leap Year provides an additional allowance of time, Chevrolet decided to pose the question, "What would you do if you had an extra day to do something nice for someone else?" Chevrolet is inspiring others to be selfless with its #DayItForward campaign that encourages people to share their selfless acts via social media. 
#DayItForward has received a great response from celebrities, influencers, customers and others via their social media outlets. In fact, celebrities and icons including Kelly Rowland, Eva Longoria, Kevin Spacey, Luke Bryan, Sofia Vergara and pro football player Julio Jones have all contributed to the campaign. 

To learn more, watch this testimonial from a hardworking teacher who was repaid with a brand new Chevy Malibu. 
Contribute to the #DayItForward campaign and see more examples here.
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