Chevrolet, Manchester United Team Up with Beyond the Ball
Chevrolet today will donate a pop-up soccer pitch and a 2014 Chevrolet Silverado and trailer to Beyond the Ball, a youth and community development organization. In addition, Manchester United soccer legend Gary Bailey and Chicago Alderman Ricardo Munoz will attend the donation ceremony in Little Village this afternoon.
"Chevrolet's support will allow us to build better street soccer programs and spread play to areas where it's needed most," said Rob Castaneda, founder and executive director of Beyond the Ball. "It's proven that play provides children with resilience and helps them better manage stress. Our goal is not to take the kids out of the community but enhance the neighborhood for them, turning violent streets into more playful and peaceful places."
Activities during the ceremony include a soccer skills clinic, a tournament with dozens of local children and a donation of 250 nearly indestructible One World Futbol soccer balls. Chevrolet also is providing training for local soccer coaches so they can teach children to use the sport to build self-esteem and resolve conflict.
Today's donation is part of Chevrolet's global "What Do You #PlayFor?" campaign, which launched in March and celebrates how play can transform communities where it is needed most.
"Soccer is a beautiful game that has the ability to bring people together and change lives in a positive manner," said Paul Edwards, U.S. vice president, Chevrolet marketing. "Through our partnership with Manchester United and One World Futbol Project, Chevrolet is bringing people closer to the sport while at the same time helping spread play around the world."
This and other stories about Chevrolet's effort to spread play around the world can be found in videos at www.chevroletfc.com.
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