Chicago Auto Show Blog

Cadillac Live Leads to In-person Sales

Posted by: Jennifer Morand

Last winter—before COVID-19 hit hard in the U.S.—Cadillac had the foresight to launch a virtual showroom called Cadillac Live. The brand says this virtual experience will help enhance the overall shopping experience by engaging with customers in the online showroom and then launching that into an in-person test drive or sales experience in a physical dealership. 
Within Cadillac Live, interested parties can book a virtual experience, take a one-on-one video tour of any Cadillac vehicle, have their questions answered by a live agent and even locate the nearest dealership. All of the agents in Cadillac Live are real people; the customer at home can view and hear the product specialist on their computer screen, but the agent can only hear the customer on the other end.
Cadillac says the experience is perfect for someone who may just be beginning their journey with the brand or embarking on a new car shopping experience, but it’s also a great resource for current customers who might want to take a deeper dive into a certain technology in their vehicle. The agents are there and available to connect with shoppers Monday-Thursday, from 8 a.m. - 12 a.m., Friday, from 8 a.m. - 8 p.m., and Saturday and Sunday, from 10 a.m. - 6 p.m., CDT. Outside of the windows with available agents, customers can also peruse the showroom and the vehicles as well as listen to pre-recorded sessions to obtain specific information.
Cadillac referenced data from Google’s 2017 Dealer Guide Book which found that twice as many car buyers start their research online versus at a physical dealership. The brand is confident that Cadillac Live will help them generate more qualified leads to directly match customers with local dealerships immediately following their virtual experience. So far, it has proven to be a success. Cadillac reported the CT4 and CT5 just had their best sales month yet, which they attribute in part to Cadillac Live. 
To experience the virtual showroom or set up a live video tour, click here.
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