Lexus, the luxury vehicle division of Toyota, was founded in 1989 with the launch of the Lexus LS 400, a flagship sedan designed to compete with top-tier luxury cars. This introduction marked Toyota's entry into the upscale market, aiming to challenge established brands like Mercedes-Benz and BMW. Lexus quickly gained a reputation for exceptional quality, advanced technology, and impeccable customer service. Throughout its history, Lexus has expanded its lineup to include a diverse range of sedans, SUVs, and hybrids, consistently pushing the boundaries of automotive luxury and innovation. Today, Lexus continues to set standards in the luxury automotive segment, known for its refined craftsmanship and cutting-edge technology.

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