Chi-Town Alley is a new space on the show floor in 2026, dedicated to car culture. This designated area will reimagine the show’s former marketplace as an area where car enthusiasts can join together to connect with other local car clubs, modification vendors, auto-themed merchandise, accessories and more. Immerse yourself among likeminded car people, share stories, share content, and connect as if you were at a local car meetup.
Chi-Town Alley will transform a section of the show floor into an energetic hub of automotive expression, featuring community-built vehicles, interactive displays and cultural touchpoints inspired by Chicago’s streets and neighborhoods. Debuting at the 2026 Chicago Auto Show, Chi-Town Alley is a fresh platform for the city’s homegrown car community. From sleek show cars to creative customizations, the space is designed to capture the individuality and energy that define Chicago’s car scene, bringing enthusiasts, creators and fans together to one exhilarating destination.
Want in on the fun?
To kick off this exciting new feature, the Chicago Auto Show is launching the Chi-Town Alley Showcase, a contest encouraging car lovers from across the Chicagoland area to share their story. Entrants will have the opportunity for their vehicle to be featured at the 2026 Chicago Auto Show, taking place Feb. 7–16, 2026, at McCormick Place.
Car-lovers ready to be part of the action are encouraged to submit a 60-second video highlighting their vehicle and explaining why it deserves to be featured in the Chi-Town Alley exhibit. The top three finalists will have their vehicles displayed throughout the 2026 Chicago Auto Show, each receiving two complimentary show passes and the opportunity to stand proudly beside their ride.
The final winner will be chosen by attendee voting during the show, making it a true celebration of the community that defines Chicagoland’s car scene. Submissions for the contest close Monday, Dec. 1, 2025, with finalists announced in early December.
For sponsorship or exhibiting inquiries & pricing, please contact:
Jim OBrill, Senior Director of Marketing, Sponsorship & Strategy
jobrill@drivechicago.com
Phone: 630-424-6085
Learn more here
