Chi-Town Alley-Enthusiast Marketplace is a new space on the show floor in 2026, dedicated to car culture. This designated area will reimagine the show’s former marketplace as an area where car enthusiasts can join together to connect with other local car clubs, modification vendors, auto-themed merchandise, accessories and more. Immerse yourself among likeminded car people, share stories, share content, and connect as if you were at a local car meetup.
