Friday, February 6

8:00 a.m.

Media Center & Show Floor Opens

Level 3

8:00-9:00 a.m.

MAMA Breakfast & MAMA’s Favorites Awards

Main Stage

9:15-9:40 a.m.

Britax Press Conference: Galaxy 360 Debut

• Nancy Heaton, President Commercial Americas
• Kelly Thomas, Director of Brand Marketing
• Angela Stacey, Sr. Project Lead Engineer

Family Zone – Britax Booth

9:45-10:15 a.m.

ComEd Press Conference: ComEd Announces $70 Million in EV Rebates Available to Customers in 2026

  • Speakers: Andy Plenge, VP of Strategy and Energy Policy, ComEd; Megha Lakhchaura, State of Illinois EV Officer; Samantha Bingham, Illinois Alliance for Clean Transportation; Susan Mudd, Environmental Law & Policy Center; Josh Williams, Highland Electric Fleets; Nicole Wheatly, A Step Beyond (ComEd EV Ambassador)

ComEd Booth

9:45-10:15 a.m.

Toyota New-Vehicle Walkaround

Toyota Booth

10:00-10:15 a.m.

Drive Safe Chicago Awards

Main Stage

10:20-10:50 a.m.

Drifter: A Film by Sung Kang

Speaker: Rutledge Wood, automotive personality

Chi-Town Alley – Drifter Booth

10:30-11:00 a.m.

Stellantis New-Vehicles Walkaround: Chrysler, Dodge, Jeep and Ram

Stellantis Booth

11:00-11:20 a.m.

Kia New-Vehicle Walkaround

Kia Booth

11:00-11:15 a.m.

Chi-Town Alley Debut

  • Speakers: Jason Roberts, 2026 Chicago Auto Show Chairman; Rutledge Wood, automotive personality; Jennifer Morand, Chicago Auto Show General Manager

Chi-Town Alley

11:15 a.m.-12:00 p.m.

Chi-Town Alley Contest Finalists Meet & Greet

Chi-Town Alley

11:15 a.m.-12:30 p.m.

What Drives Her Luncheon (Ticketed Event – if interested in attending, claim a ticket at the Media Check-in desk)

  • Crash Course 2026: We’re Safer Than Ever In Our Cars. Or Are We?
    • Speaker: Jessica Jermakian, Senior Vice President, Vehicle Research, IIHS
  • Panel Discussion: The Passenger Safety Puzzle: What Are We Getting Wrong?
    • Speakers: Nancy Heaton, president, Britax; Kelly Stumpe, founder, The Car Mom; Scotty Reiss, A Girls Guide to Cars
  • 2026 Awards Presentation: Best in Craft Media, Industry Trailblazer, Automotive Ally, and Best Retailer

Main Stage

11:30-11:50 a.m.

BMW New-Vehicle Walkaround

BMW Booth

12:45-2:00 p.m.

BMW Innovators Reception (Invitation Only – RSVP here)

BMW Booth

1:00-2:00 p.m.

U.S. Army MRE Snack Break

U.S. Army Booth

2:00 p.m.

Media Center & Show Floor Closes

Level 3

Schedule is subject to change.

2026 Chicago Auto Show Calendar of Events