Partner with the Chicago Auto Show
Chicago winters are cold, but in February all the action is inside McCormick Place at the Chicago Auto Show where it’s always 72 degrees. With over 90% of Chicagoans aware of the show, it’s the place to be where hundreds of thousands of people come to check out the latest in the automotive industry, test drive new vehicles, take an immersive ride on one of the indoor tracks, and engage with vendors throughout the show. Don’t miss your chance to be a part of all the action.
Sponsorship & Exhibitor Inquiries
Interested in sponsoring or exhibiting at the Chicago Auto Show? Complete our form to tell us more about your business, goals and areas of interest.
Sponsor Benefits & Opportunities:
- Integrated into the show floor among auto manufacturers
- Opportunity to engage with media
- Inclusion in official show press releases
- Inclusion in the First Look for Charity black tie gala
- Social media integration
- Branding and banner opportunities
- Engaged consumers spend over 5 hours at the show
Family Zone
The Family Zone is a high-traffic, family-friendly destination designed to engage children and parents throughout the show. Sponsors have the opportunity to connect with families through presenting sponsorships, exhibit spaces and interactive activations that bring their brands to life. Flexible participation options allow sponsors to activate for a single day or throughout the show, creating meaningful opportunities to build brand awareness and engage with families in a fun, memorable environment.
Overlanding Chicago
Overlanding Chicago brings together outdoor enthusiasts and adventure seekers with a passion for exploring beyond the city limits. This dedicated show-floor destination features specialty vehicles, upfitting solutions, off-road accessories and more, while offering sponsors opportunities for brand visibility through product demonstrations, education and interactive activations. As one of the show’s newest features, Overlanding Chicago provides sponsors with a unique platform to engage an enthusiastic audience and attract both consumer and media attention.
Chi-Town Alley
New for 2026, Chi-Town Alley delivered a high-energy, immersive exhibit celebrating Chicago’s vibrant car culture. The new space featured performance vehicles, custom builds, street-inspired rides, and exotics, highlighting the creativity and passion that drive the city’s automotive community. Immerse yourself among likeminded car people, share stories, share content, and connect as if you were at a local car meetup.
First Look for Charity
First Look for Charity stands as one of Chicago’s greatest one-day fundraisers, regularly generating more than $2 million annually for 18 area nonprofits. Held at McCormick Place the evening before the Chicago Auto Show opens, the benevolent event is anticipated by socialites and car buffs alike. Guests are treated to champagne, wine, soft drinks, elegant hors d’oeurves, and desserts all while being the first to explore the annual edition of the nation’s largest auto show. Additionally, gala attendees have the chance to win a brand new vehicle. Involvement with First Look for Charity puts your company and brand in front of an affluent group of Chicago leaders, business owners, and influencers. To maintain the exclusive and high-quality nature of the event, sponsorship availability is limited and on a first-come, first-served basis.