Multimedia

Chicago Auto Show Blog

Kia shakes up the Auto Show with a little Barbecue and Blues

Posted by: Rachel Anderson

Kia Motors America helped auto enthusiasts get in true Chicago spirit by opening their press conference with the Club Kia blues band.  As the band performed, onlookers watched in awe as they anxiously waited the unveiling of the vehicles draped in white cloth at the front of the stage.  Once the band concluded, Vice President of Sales for Kia Motors of North America, Tom Loveless, ensured that Kia's goal for their customers to "save more, worry less" would still be the driving force during the tough economic times.  Kia's overall theme is represented in the Drive Defects to Zero concept addressing perceived quality through design and engineering.  This concept has been part of the company's internal mission and has now been shared with the public. 
Loveless stated that Kia's product lines are continuously being redesigned and refreshed more than other car manufacturers.  By 2013, more than half the vehicles that Kia produces will be manufactured in the United States.  During this time of transition, Kia will continue to grow helping to stimulate over 9,000 jobs by 2010.
After much anticipation, Kia staff unveiled the new Forte sedan in four vibrant colors.  Loveless connected the meaning of Forte to the symbol in music meaning increase the volume.  This concept he related to "playing it loud and strong" in terms of Kia's design and engineering.  Kia strived to create an entirely new sedan where the quality could be seen and felt by its consumer.  Some features of the Kia Forte include large trunk cargo capacity, new technology in Bluetooth capability and USB port.  The price of the Kia Forte has yet to be released.
And what goes better with blues than barbecue?  At the end of the press conference Kia offered barbecue and a variety of beverages to all attendees. 

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Wednesday, September, 21, 2016

Tidy Car, Clear Mind

With as much time as we spend in them, our cars become an extension of our households often carrying snacks, extra ...

Tuesday, September, 13, 2016

Chevy Bolts Onto the Scene

Those waiting in line for a Tesla Model 3 might want to consider asking for their deposit back as the Bolt EV is ...

Tuesday, September, 13, 2016

Come Drive the All-New Mazda CX-9!

Hot on the heels of last weekend's MX-5 drive, Mazda is offering a consumer driving experience of its all-new ...

Friday, September, 09, 2016

Nissan TITAN Driving Experience This Weekend

The 2017 Nissan TITAN is rolling into dealerships this fall, and Nissan is giving Chicagoans an exclusive ...

Wednesday, September, 07, 2016

Drive the MX-5 Roadster This Weekend!

Mazda wants to put YOU behind the wheel of the MX-5 roadster. This week, the MX-5 Experience Tour will be making a ...

Friday, August, 19, 2016

Stunning Concepts Headline Monterey Car Week

Two stunning concepts headline Monterey Car Week - a 7-day car orgy featuring the Pebble Beach Concours ...

Monday, August, 15, 2016

Nissan Reveals Pricing for 2017 Armada

Today, Nissan announced pricing for its all-new 2017 Armada – a full-size SUV that made its global debut at ...

Monday, August, 01, 2016

Mercedes-Benz Expands WORKER Line to Metris

On the heels of the Sprinter WORKER reveal at the 2016 Chicago Auto Show, Mercedes-Benz has announced an expansion ...

Tuesday, July, 26, 2016

A Guide to Safety Features in Cars Today

Safety technology has evolved since the standard seat belt was included in most automobiles around the 1960s. ...

Wednesday, July, 13, 2016

Chrysler Says, "Hack Away!"

Fiat Chrysler Automobiles is offering a "bug bounty" financial reward for discovery of potential vehicle ...

More

8/5/2016 3:18:01 PM

CAS Fans, what do you think? - via Chicago Tribune Cars

8/3/2016 12:52:46 PM

Busy morning planning for #CAS17! #Mitsubishi #Mazda

8/2/2016 2:32:45 PM

Guess who we're meeting with to start planning for #CAS17? #CAS15Debut

8/2/2016 10:53:03 AM

What three trucks debuted at the Chicago Auto Show in 2016? #TriviaTuesday

8/2/2016 8:17:32 AM

On the heels of the Mercedes-Benz Sprinter WORKER reveal at #CAS16, the brand just announced the Metris

8/1/2016 9:51:02 AM

Give something new a try this week! #MondayMotivation

7/29/2016 10:03:02 AM

We love this old vs. new picture from @automobile_nation! #FanFriday #chevrolet

7/28/2016 1:30:14 PM

Congrats well deserved

7/28/2016 10:31:02 AM

Guess That Grille! Can you guess which car from #CAS16 this grille belongs to

7/28/2016 10:16:55 AM

The Chicago Auto Show Changed their cover photo.

More

9/22/2016 10:37:00 AM

Keep your car tidy with these great organization hacks! https://t.co/E870z2xQlu

9/21/2016 8:07:25 PM

@ChiAutoShow GMC yukon

9/21/2016 12:40:16 PM

RT @ChiAutoShow: We're on board with this #ItCanWait campaign. https://t.co/8wVghDi0lL

9/21/2016 12:36:47 PM

@ChiAutoShow GMC Acadia

9/21/2016 12:33:08 PM

@ChiAutoShow Envoy

9/21/2016 11:47:30 AM

Our winner for this week's #TriviaTuesday is @GStratonDHS! It was indeed the 2017 GMC Acadia Denali! DM us for more info on your free swag!

9/20/2016 9:25:48 PM

@ChiAutoShow GMC Acadia

9/20/2016 9:25:13 PM

@ChiAutoShow Ford Focus

9/20/2016 5:48:15 PM

@ChiAutoShow GMC Acadia

9/20/2016 4:03:11 PM

@jdrch Do not worry! Trust us - this is a fun trivia game, we don't want to upset our fans.