Event Info

2013_First_Look_Couple_3_400Catch a fire!

Opening ceremonies. Representatives from around the world. Closing ceremonies. Sochi, Russia? No, McCormick Place, for First Look for Charity, the benevolent event of the Chicago Auto Show. Treat yourself to a medal-winning night at North America’s largest auto show!

But please leave the skates at home, in order to stroll the show floor amid opulence, with first-rate hors d’oeuvres and beverages, and sing along with or dance to live music. The event’s purpose is easier to understand than curling: It’s to raise money for 18 vital Chicago area charities, which will benefit from the more than $2 million expected to be raised. You can direct the proceeds of your ticket purchase to any or all of this year’s beneficiaries, and $198 of each $250 ticket is tax-deductible as a charitable donation.

Edible delights representing a number of countries will compete for your attention amid a show floor boasting about 1,000 production and concept vehicles and technologies. And all attendees are eligible to win in the synchronized car-giveaway event, with an award stand showcasing a 2014 Toyota Highlander and a 2014 Toyota Corolla.

2013_First_Look_Dessert_400The Highlander’s new, more stylish interior has a third-row seat design that’s easier to access and exit and now accommodates three people, improving the Highlander’s maximum seating capacity from 7 to 8 people. The Corolla is redesigned for 2014 and boasts upgraded technology and elevated styling inside and out. And improved aerodynamics and a more efficient engine help the Corolla achieve an estimated 42 mpg/highway, 31 mpg/city.

When the celebration comes to its grand finale, guests will be treated to a global assortment of desserts, sundries, and coffee.

The event’s return to Friday promises to make attending more exciting than a triple lutz, so order your tickets now!

Vehicle winners must be present at time of drawings. The all-new Highlander and Corolla are compliments of Toyota and your Chicagoland and Northwest Indiana Toyota dealers.

The dress code is tuxedo-mandatory. Save $40 on rentals until Feb. 1 at Men's Wearhouse!