Multimedia

Perspective from the Media Center (aka “The It Room”)

Posted by: Jennifer Ferm

Media members were swarming outside the door to the Media Center awaiting the 7 a.m. opening in the early-morning hours of Feb. 11—the kick-off to the media preview. Banter about credentials and cars filled the “green” room (literally green), and the 10 Chicago Auto Show interns were frantically bustling about trying to accommodate the bulging crowd. As the day stretched on, I watched in cheerfulness from behind my desk as press kits were scooped from the shelves and people clicked away on computers in attempt to write about what they’d just experienced on the show floor. One reporter chats on her BlackBerry about the show’s high excitement level and positive energy while another schedules spokespeople appearances for a TV special.

In rough economic times like these, it’s wonderful to see people in such high spirits about the auto show. And the auto manufacturers are doing everything they can to be responsible—economically and environmentally. Some manufacturers, such as Kia Motors, have plans to stimulate the economy by creating jobs. Kia’s plan, in specific, is to continue to grow as the company hopes to stimulate more than 9,000 jobs by the year of 2010. Auto manufacturers have also unveiled hybrid models of their vehicles, in attempt to stay in line with “green” efforts.
 
Although I’ve been tucked away behind my large desk for the duration of the media days, I did get the chance to travel outside of the Media Center’s walls last night during the First Look for Charity black-tie event. I loved being able to walk through the many exhibits with a glass of wine and a plate filled with sushi—how great!

The media preview seemed to be over before it began—that is how quick this week has passed. It is, however, only the first day of the public show. I can’t wait for the rest of this week!

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS15

Blog

More

Tuesday, May, 26, 2015

Android Auto Now Available in 2015 Hyundai Sonata

As an update to a previous blog post , Hyundai is now officially the first car manufacturer to launch Android Auto ...

Friday, May, 22, 2015

Racing's Greatest Weekend!

If you are a speed freak, you've been waiting for this weekend all year. It's one of the few times you can ...

Wednesday, May, 20, 2015

What You Need to Know about the Takata Recall

To help clear up any misinformation that’s been circulating the Internet, we’ve compiled facts below on ...

Friday, May, 15, 2015

A Rally and a Street Legal Racecar

Earlier this week automakers and journalists once again descended on Elkhart Lake, WI, which has become home to the ...

Thursday, May, 14, 2015

Two days in paradise -- for a motorhead!

The 14th annual Midwest Automotive Media Association (MAMA) Spring Rally was held this past Tuesday and Wednesday ...

Tuesday, May, 05, 2015

Mazda Drive for Good

With so much negativity in the news, it’s refreshing to hear about those who contribute – both ...

Thursday, April, 23, 2015

Mazda Rallies in Grant Park to Prevent Distracted Driving

To celebrate Global Youth Service Day and bring awareness to the dangers of distracted driving, the Mazda ...

Wednesday, April, 22, 2015

Toyota's Mirai Fueled by ... ahem ... Bullsh*t

Though you can't yet buy the hybrogen-powered Mirai sedan in Illinois, Toyota is starting a national marketing ...

Wednesday, April, 15, 2015

2016 Acura RDX Ready for Launch

Fresh off it's world debut at the 2015 Chicago Auto Show, the 2016 Acura is set to hit dealer showrooms ...

Thursday, April, 09, 2015

Chicago Highlights from the Big Apple

With some flashy debuts and a healthy dose of technology news, automakers made some noise during the New York Auto ...

More

5/29/2015 11:41:58 AM

Autotrader just released its list of the 10 best cars for recent college grads: http://bit.ly/1SGSV2z.

5/28/2015 2:25:14 PM

The Chicago Area Clean Cities Coalition saved more than 25 million gallons of petroleum in 2014! #GreenDrives #20thAnniversary

5/28/2015 10:57:59 AM

We're loving this cherry-red Dodge #Challenger from the 1970 Chicago Auto Show! #ThrowbackThursday #tbt

5/26/2015 4:25:21 PM

Good news for Hyundai owners and Android users! Android Auto is now available in the 2015 Sonata. You might remember receiving a demo during the 2015 Chicago Auto Show, but we've provided all of the necessary details here: http://bit.ly/1RlJRi2 #AndroidAuto

5/25/2015 8:54:01 AM

Today, we pay tribute to our fallen heroes

5/23/2015 10:05:00 AM

Did you know? The state of Illinois changed the way vehicle leases are taxed, allowing you to get more car for less money! Get all the details in 60 seconds here: http://bit.ly/1FF5nw5

5/22/2015 12:41:00 PM

It's the perfect weekend to check out community car shows and cruise nights! DriveChicago has the local lineup here: http://www.drivechicago.com/carshows

5/22/2015 10:44:05 AM

Racing's Greatest Weekend On Deck!

5/21/2015 3:07:11 PM

Today started the mass production of the all-new, redesigned 2016 Honda Pilot, that debuted just a few months ago at the 2015 Chicago Auto Show. The Pilot is scheduled to arrive at dealerships next month! #ThrowbackThursday #tbt

5/21/2015 11:11:33 AM

UPDATE: We've added an updated recalled model list (in the Takata recalls) to yesterday's blog post. Click here to see if your vehicle is listed & share with those you think may be affected: http://bit.ly/1R40z5B

More

5/29/2015 4:53:00 PM

RT @AmazingChevVolt: @daragreaney +10 Next Generation @Porsche S E-Hybrid #PHEV Follows First Generation Version As Seen At @ChiAutoShow ht…

5/29/2015 2:38:25 PM

RT @AmazingChevVolt: @daragreaney +10 Next Generation @Porsche S E-Hybrid #PHEV Follows First Generation Version As Seen At @ChiAutoShow ht…

5/29/2015 1:25:45 PM

The Dealer Direct Parts Weekly is out! http://t.co/0LyBKm69F0 Stories via @ChiAutoShow @Porsche @KiaHyundai

5/29/2015 11:43:04 AM

The 10 Best #Cars for College #Grads was just released by @AutoTrader_com: http://t.co/1wPHaPlL1j Do you agree?

5/29/2015 8:38:40 AM

RT @ChiAutoShow: In 2014 alone, @ChiCleanCities saved more than 25 million gallons of petroleum! #GreenDrives #20thAnniversary http://t.co/

5/29/2015 7:23:15 AM

@daragreaney +10 Next Generation @Porsche S E-Hybrid #PHEV Follows First Generation Version As Seen At @ChiAutoShow http://t.co/w3i6AS905b

5/28/2015 5:41:00 PM

RT @Moparunlimited: Now that's a one of one Viper! Hand built in Detroit! #CAS15 #MoparChat http://t.co/Ce5EAcSWBq

5/28/2015 4:39:51 PM

RT @ChiAutoShow: In 2014 alone, @ChiCleanCities saved more than 25 million gallons of petroleum! #GreenDrives #20thAnniversary http://t.co/