Multimedia

Perspective from the Media Center (aka “The It Room”)

Posted by: Jennifer Ferm

Media members were swarming outside the door to the Media Center awaiting the 7 a.m. opening in the early-morning hours of Feb. 11—the kick-off to the media preview. Banter about credentials and cars filled the “green” room (literally green), and the 10 Chicago Auto Show interns were frantically bustling about trying to accommodate the bulging crowd. As the day stretched on, I watched in cheerfulness from behind my desk as press kits were scooped from the shelves and people clicked away on computers in attempt to write about what they’d just experienced on the show floor. One reporter chats on her BlackBerry about the show’s high excitement level and positive energy while another schedules spokespeople appearances for a TV special.

In rough economic times like these, it’s wonderful to see people in such high spirits about the auto show. And the auto manufacturers are doing everything they can to be responsible—economically and environmentally. Some manufacturers, such as Kia Motors, have plans to stimulate the economy by creating jobs. Kia’s plan, in specific, is to continue to grow as the company hopes to stimulate more than 9,000 jobs by the year of 2010. Auto manufacturers have also unveiled hybrid models of their vehicles, in attempt to stay in line with “green” efforts.
 
Although I’ve been tucked away behind my large desk for the duration of the media days, I did get the chance to travel outside of the Media Center’s walls last night during the First Look for Charity black-tie event. I loved being able to walk through the many exhibits with a glass of wine and a plate filled with sushi—how great!

The media preview seemed to be over before it began—that is how quick this week has passed. It is, however, only the first day of the public show. I can’t wait for the rest of this week!

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS15

Blog

More

Thursday, February, 26, 2015

Top 5 Epic Social Media Moments of #CAS15

While there were many “epic” (as we say in Chicago) memories of the 2015 Chicago Auto Show, here are a ...

Friday, February, 20, 2015

And That's a Wrap for Chicago Auto Show Interns

Each year, the Chicago Auto Show interviews and selects students from Bradley University in Peoria to serve as ...

Friday, February, 20, 2015

Kia Puts the B.R.A.K.E.S. On

Walking through the Chicago Auto Show many driving simulators are featured throughout the show room floor. ...

Friday, February, 20, 2015

More Than an Auto Show

Bike, riding, scrapbooking, traveling, baking….I have many hobbies, but cars is not one of them. So as you ...

Thursday, February, 19, 2015

Throw Back Thursday: Alfa Romeo

While many of the displays found at the Chicago Auto Show focus on future of the automotive industry, Alfa Romeo ...

Thursday, February, 19, 2015

Land Rover Takes Attendees Around the World

Visitors to the 2015 Chicago Auto Show can journey around the world when they visit Land Rover’s display at ...

Thursday, February, 19, 2015

Lexus Concept Bike Perfect Topper

The Lexus display at this year’s Chicago Auto Show is all about fluid motion – and not just for our ...

Thursday, February, 19, 2015

Chevrolet Believes the Possibilities are Endless

Chevrolet wants to make a difference for the future of the world with their “Possibilities Project.” It ...

Thursday, February, 19, 2015

By Infiniti and Beyond

The future of car prototype creation sits inside the Infiniti lounge at this year’s show. The possibilities ...

Thursday, February, 19, 2015

Honda's Power of Dreams

Honda’s “Racing Experience” exhibit celebrates 50 years of racing heritage at the 2015 Chicago ...

More

3/2/2015 9:10:51 AM

Elliott Bambrough got an insider's look at the Chrysler 200S at The Chicago Auto Show. Take a look:

3/1/2015 8:28:00 AM

With 18 world premieres, it was hard to keep tabs on everything that occurred during our Media Preview. If you missed it, here's the unveiling of the Hyundai Veloster Rally Edition! http://youtu.be/6LTfkF3cdp0

2/28/2015 2:10:25 PM

2015 #Toyota #4Runner #TRDpro Series - 2014 The Chicago Auto Show: http://bit.ly/1wz2pQa | Toyota USA | Cars.com | #CAS15

2/28/2015 9:22:01 AM

Hank The Robot - always a big hit in the Ford Motor Company display! http://youtu.be/sl0NXDoOxjQ

2/27/2015 1:15:02 PM

How about a walk-around of the 2016 #Honda #Pilot from The Chicago Auto Show? This car is full of exciting new stuff! :) #Honda WATCH! #2016pilot #2016honda

2/27/2015 12:34:00 PM

These are some the coolest cars we saw at the The Chicago Auto Show - the Bugatti Automobiles Vitesse, ALFA ROMEO - The official page, the Mercedes-Benz AMG GT and my #1 stunna- the Ford Motor Company GT! But the best part was catching a blues performance with some of the guys from Motor Trend Magazine

2/27/2015 11:24:01 AM

#FlashbackFriday to the 2015 Chicago Auto Show. Hit us with your best shot of the show for the chance to win some great prizes

2/27/2015 9:39:21 AM

Do you wonder where all the CARPET from the Chicago Auto Show goes???

2/27/2015 8:30:01 AM

We're reliving the 2015 Chicago Auto Show through the Jeep and Fiat Chrysler Automobiles multi-brand track: http://youtu.be/qOS82RB6jTY

2/26/2015 5:02:22 PM

Top 5 Epic Social Media Moments of the 2015 Chicago Auto Show: http://www.chicagoautoshow.com/auto-show-blog/top-5-epic-social-media-moments-of-cas15/

More

3/2/2015 10:23:17 AM

You know the name #Chicago. Kevin McGrath @McGrathAcuraChi chat at @ChiAutoShow on @Acura #RDX http://t.co/TpQbIIKntx http://t.co/RbbWyiruBE

3/2/2015 10:21:55 AM

RT @ChiAutoShow: The @Ford #FordGT won "Best All-New Production Vehicle" in the #CAS15 #BestOfShow voting! Pls RT! http://t.co/x3WcLOMBfQ

3/2/2015 10:14:03 AM

RT @chevrolet: America’s most popular sports car is turning heads at #CAS15. #Camaro #FindNewRoads http://t.co/emd7mqnHrr

3/2/2015 10:09:42 AM

RT @karlbrauer: At Ford booth gazing at new #FordGT. #CAS15 http://t.co/UCvP12hA3Q

3/2/2015 9:33:28 AM

RT @ChiAutoShow: Missed the @Hyundai Veloster #RallyEdition debut? Don't worry, we have you covered: http://t.co/ssjCSsqIai #CAS15

3/2/2015 9:22:58 AM

GT350 Mustang Interior and Exterior Virtual Tour | The Ultimate 6th Generation Mustang #360 @chiautoshow http://t.co/DVXDdTjGRe

3/2/2015 9:08:08 AM

See the sensations–The #Buick #Avenir Concept and the 2016 #Cascada convertible are at #CAS15. #ThatsABuick http://t.co/7nBJ16xIit

3/2/2015 9:03:40 AM

New look, new standard safety features, and plenty of technology for your life. It's the 2016 #Equinox at #CAS15! http://t.co/zcZTYeUrQu

3/2/2015 9:03:36 AM

New look, new standard safety features, and plenty of technology for your life. It's the 2016 #Equinox at #CAS15! http://t.co/4JHBm2a9AV

3/2/2015 8:58:57 AM

RT @Lexus: Going to the #ChicagoAutoShow?We've got a small surprise for the 1st 5 people to reply. #CAS15 http://t.co/S9PjvKEGDa