Perspective from the Media Center (aka “The It Room”)

Posted by: Jennifer Ferm

Media members were swarming outside the door to the Media Center awaiting the 7 a.m. opening in the early-morning hours of Feb. 11—the kick-off to the media preview. Banter about credentials and cars filled the “green” room (literally green), and the 10 Chicago Auto Show interns were frantically bustling about trying to accommodate the bulging crowd. As the day stretched on, I watched in cheerfulness from behind my desk as press kits were scooped from the shelves and people clicked away on computers in attempt to write about what they’d just experienced on the show floor. One reporter chats on her BlackBerry about the show’s high excitement level and positive energy while another schedules spokespeople appearances for a TV special.

In rough economic times like these, it’s wonderful to see people in such high spirits about the auto show. And the auto manufacturers are doing everything they can to be responsible—economically and environmentally. Some manufacturers, such as Kia Motors, have plans to stimulate the economy by creating jobs. Kia’s plan, in specific, is to continue to grow as the company hopes to stimulate more than 9,000 jobs by the year of 2010. Auto manufacturers have also unveiled hybrid models of their vehicles, in attempt to stay in line with “green” efforts.
Although I’ve been tucked away behind my large desk for the duration of the media days, I did get the chance to travel outside of the Media Center’s walls last night during the First Look for Charity black-tie event. I loved being able to walk through the many exhibits with a glass of wine and a plate filled with sushi—how great!

The media preview seemed to be over before it began—that is how quick this week has passed. It is, however, only the first day of the public show. I can’t wait for the rest of this week!

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