Multimedia

Chicago Auto Show Blog

The Drive One Message Is Even Stronger

Posted by: Melody Legge

The Ford press conference stimulated excitement and buzz with the release of three featured vehicles. The vibrant blue stage was splashed with a complimentary bright orange exuberating the Ford logo and tagline “Drive One.” Adrenaline-infused music amped the auto-show enthusiasts as the Ford F-150 with Harley attitude emerged from behind a closed door. The Group Vice President of Global Product Development, Derrick Kuzak, introduced the newly remodeled Harley Davidson F-150, along with the 2010 Ford Taurus SHO and the Transit Connect. Kuzak ensured the public that the “Drive One” message is now stronger than ever with efficiency in fuel economy and technical solutions.


Ford noticed a need for a smaller, more efficient work truck that would encompass the same cargo capacity as a large truck, while being nimble and movable in the city. The company then introduced the Transit Connect having 1600 lbs. of cargo capacity and 130 feet of cargo volume. Some enticing features of this European-inspired vehicle are that it receives 20 mpg in the city and 26 mpg on the highway. Kuzak enforced the idea that the Transit Connect is beneficial for small-business owners through a large cargo area that can hold a standard six-foot ladder and doors that open 180 degrees with an optional 250 degrees.
With the release of the Transit Connect, Ford created the “Connect with Connect Contest” that enabled five small business owners to enhance their business with a customized Transit Connect vehicle. Nearly 1,000 small-business owners entered the contest and five winners were chosen based on how their business would benefit from the first electronically-powered vehicle by Ford.


Matthew Wade, owner of Ten Mile Creek Kayaks, said “The Transit Connect is going to change my business. It will help me through this tough economic time.”
The 2010 Ford Taurus SHO with Ecoboost technology was the most anticipated new style that Ford released. SHO enthusiasts were on their feet as the Taurus was presented by the Group Vice President of Ford Marketing and Communications, Jim Farley. The newly-designed Taurus’ powerful Ecoboost allows for fuel economy of a V-6 with the power of a V-8.

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Friday, August, 19, 2016

Stunning Concepts Headline Monterey Car Week

Two stunning concepts headline Monterey Car Week - a 7-day car orgy featuring the Pebble Beach Concours ...

Monday, August, 15, 2016

Nissan Reveals Pricing for 2017 Armada

Today, Nissan announced pricing for its all-new 2017 Armada – a full-size SUV that made its global debut at ...

Monday, August, 01, 2016

Mercedes-Benz Expands WORKER Line to Metris

On the heels of the Sprinter WORKER reveal at the 2016 Chicago Auto Show, Mercedes-Benz has announced an expansion ...

Tuesday, July, 26, 2016

A Guide to Safety Features in Cars Today

Safety technology has evolved since the standard seat belt was included in most automobiles around the 1960s. ...

Wednesday, July, 13, 2016

Chrysler Says, "Hack Away!"

Fiat Chrysler Automobiles is offering a "bug bounty" financial reward for discovery of potential vehicle ...

Friday, June, 24, 2016

A Day at the Park, Ridgeline Style

  Honda introduced Midwest Automotive Media Association (MAMA) members to the new 2017 Ridgeline truck ...

Thursday, June, 02, 2016

MAMA Spring Rally Roundup

Each spring, car manufacturers and auto writers flock to Elkhart Lake, Wis. to partake in the annual, ...

Friday, May, 27, 2016

Racing's Greatest Weekend

Memorial Day, time to sit back, enjoy the smell of new-mown grass, remember those who fought so hard to protect our ...

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

More

8/5/2016 3:18:01 PM

CAS Fans, what do you think? - via Chicago Tribune Cars

8/3/2016 12:52:46 PM

Busy morning planning for #CAS17! #Mitsubishi #Mazda

8/2/2016 2:32:45 PM

Guess who we're meeting with to start planning for #CAS17? #CAS15Debut

8/2/2016 10:53:03 AM

What three trucks debuted at the Chicago Auto Show in 2016? #TriviaTuesday

8/2/2016 8:17:32 AM

On the heels of the Mercedes-Benz Sprinter WORKER reveal at #CAS16, the brand just announced the Metris

8/1/2016 9:51:02 AM

Give something new a try this week! #MondayMotivation

7/29/2016 10:03:02 AM

We love this old vs. new picture from @automobile_nation! #FanFriday #chevrolet

7/28/2016 1:30:14 PM

Congrats well deserved

7/28/2016 10:31:02 AM

Guess That Grille! Can you guess which car from #CAS16 this grille belongs to

7/28/2016 10:16:55 AM

The Chicago Auto Show Changed their cover photo.

More

8/28/2016 10:28:37 AM

RT @ChiAutoShow: We hope you 'Find New Roads' this week. #MondayMotivation https://t.co/UeAN7AiSkg

8/27/2016 12:45:14 PM

@ChiAutoShow I'm looking for feedback from influencers on my news app. Open to take a look?

8/25/2016 6:51:30 PM

Never at a lose for words @Lexus @ChiAutoShow #ThrowbackThursday #TBT #actorslife https://t.co/PFEkTREda8

8/24/2016 6:31:09 PM

RT @ChiAutoShow: We're just 6 months out from the nation's largest auto show! Relive the coolest cars from 2016 w/ this virtual tour: https…

8/24/2016 6:31:03 PM

RT @ChiAutoShow: . @Ford plans to have fully-autonomous cars on the road in 5 years: https://t.co/DYzwpX8f5k

8/24/2016 6:30:53 PM

RT @ChiAutoShow: Did these 7 things from #CAS16 change your life (really)? https://t.co/MVxrSleq4k - via @SheBuysCars

8/24/2016 8:47:29 AM

RT @ChiAutoShow: #GuessThatGrille! Can you guess the #CAS16 vehicle this grille belongs to? https://t.co/7gcZ2Uo63E

8/24/2016 8:40:45 AM

@ChiAutoShow 2016 Infiniti Q50 3.0t Premium

8/24/2016 8:34:01 AM

#GuessThatGrille! Can you guess the #CAS16 vehicle this grille belongs to? https://t.co/7gcZ2Uo63E