Multimedia

The Drive One Message Is Even Stronger

Posted by: Melody Legge

The Ford press conference stimulated excitement and buzz with the release of three featured vehicles. The vibrant blue stage was splashed with a complimentary bright orange exuberating the Ford logo and tagline “Drive One.” Adrenaline-infused music amped the auto-show enthusiasts as the Ford F-150 with Harley attitude emerged from behind a closed door. The Group Vice President of Global Product Development, Derrick Kuzak, introduced the newly remodeled Harley Davidson F-150, along with the 2010 Ford Taurus SHO and the Transit Connect. Kuzak ensured the public that the “Drive One” message is now stronger than ever with efficiency in fuel economy and technical solutions.


Ford noticed a need for a smaller, more efficient work truck that would encompass the same cargo capacity as a large truck, while being nimble and movable in the city. The company then introduced the Transit Connect having 1600 lbs. of cargo capacity and 130 feet of cargo volume. Some enticing features of this European-inspired vehicle are that it receives 20 mpg in the city and 26 mpg on the highway. Kuzak enforced the idea that the Transit Connect is beneficial for small-business owners through a large cargo area that can hold a standard six-foot ladder and doors that open 180 degrees with an optional 250 degrees.
With the release of the Transit Connect, Ford created the “Connect with Connect Contest” that enabled five small business owners to enhance their business with a customized Transit Connect vehicle. Nearly 1,000 small-business owners entered the contest and five winners were chosen based on how their business would benefit from the first electronically-powered vehicle by Ford.


Matthew Wade, owner of Ten Mile Creek Kayaks, said “The Transit Connect is going to change my business. It will help me through this tough economic time.”
The 2010 Ford Taurus SHO with Ecoboost technology was the most anticipated new style that Ford released. SHO enthusiasts were on their feet as the Taurus was presented by the Group Vice President of Ford Marketing and Communications, Jim Farley. The newly-designed Taurus’ powerful Ecoboost allows for fuel economy of a V-6 with the power of a V-8.

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS15

Blog

More

Thursday, February, 26, 2015

Top 5 Epic Social Media Moments of #CAS15

While there were many “epic” (as we say in Chicago) memories of the 2015 Chicago Auto Show, here are a ...

Friday, February, 20, 2015

And That's a Wrap for Chicago Auto Show Interns

Each year, the Chicago Auto Show interviews and selects students from Bradley University in Peoria to serve as ...

Friday, February, 20, 2015

Kia Puts the B.R.A.K.E.S. On

Walking through the Chicago Auto Show many driving simulators are featured throughout the show room floor. ...

Friday, February, 20, 2015

More Than an Auto Show

Bike, riding, scrapbooking, traveling, baking….I have many hobbies, but cars is not one of them. So as you ...

Thursday, February, 19, 2015

Throw Back Thursday: Alfa Romeo

While many of the displays found at the Chicago Auto Show focus on future of the automotive industry, Alfa Romeo ...

Thursday, February, 19, 2015

Land Rover Takes Attendees Around the World

Visitors to the 2015 Chicago Auto Show can journey around the world when they visit Land Rover’s display at ...

Thursday, February, 19, 2015

Lexus Concept Bike Perfect Topper

The Lexus display at this year’s Chicago Auto Show is all about fluid motion – and not just for our ...

Thursday, February, 19, 2015

Chevrolet Believes the Possibilities are Endless

Chevrolet wants to make a difference for the future of the world with their “Possibilities Project.” It ...

Thursday, February, 19, 2015

By Infiniti and Beyond

The future of car prototype creation sits inside the Infiniti lounge at this year’s show. The possibilities ...

Thursday, February, 19, 2015

Honda's Power of Dreams

Honda’s “Racing Experience” exhibit celebrates 50 years of racing heritage at the 2015 Chicago ...

More

2/27/2015 1:15:02 PM

How about a walk-around of the 2016 #Honda #Pilot from The Chicago Auto Show? This car is full of exciting new stuff! :) #Honda WATCH! #2016pilot #2016honda

2/27/2015 12:34:00 PM

These are some the coolest cars we saw at the The Chicago Auto Show - the Bugatti Automobiles Vitesse, ALFA ROMEO - The official page, the Mercedes-Benz AMG GT and my #1 stunna- the Ford Motor Company GT! But the best part was catching a blues performance with some of the guys from Motor Trend Magazine

2/27/2015 11:24:01 AM

#FlashbackFriday to the 2015 Chicago Auto Show. Hit us with your best shot of the show for the chance to win some great prizes

2/27/2015 9:39:21 AM

Do you wonder where all the CARPET from the Chicago Auto Show goes???

2/27/2015 8:30:01 AM

We're reliving the 2015 Chicago Auto Show through the Jeep and Fiat Chrysler Automobiles multi-brand track: http://youtu.be/qOS82RB6jTY

2/26/2015 5:02:22 PM

Top 5 Epic Social Media Moments of the 2015 Chicago Auto Show: http://www.chicagoautoshow.com/auto-show-blog/top-5-epic-social-media-moments-of-cas15/

2/26/2015 1:32:48 PM

#ThrowbackThursday to Thursday of last week at the Chicago Auto Show! Who wishes we could rewind one week

2/25/2015 6:36:02 PM

Photos of the 2016 #Mercedes #AMG #GT in case you couldn't make it to the The Chicago Auto Show last week.?

2/25/2015 2:40:22 PM

Best of Show. Direct from The Chicago Auto Show press release...

2/25/2015 2:38:37 PM

Best of Show. Direct from The Chicago Auto Show press release...

More

2/28/2015 1:09:12 AM

RT @tasalinas: Reunited! #unminivan Moments #CAS15 #Ford http://t.co/COzWjA2zH4

2/28/2015 12:28:27 AM

RT @ChevyTrucks: Nothing beats a black Chevy. The 2015 #Silverado Midnight Edition takes it to a whole new level. #CAS15 #FindNewRoads http…

2/28/2015 12:10:02 AM

#cas15 #socialmedia: Richtig zitieren: Die wichtigsten Regeln http://t.co/jQixpLvwZe

2/27/2015 11:50:07 PM

#cas15 #Infografik: Technologiekonzerne haben das Patentrezept http://t.co/cfMG3UmCvA

2/27/2015 11:37:44 PM

RT @chevrolet: America’s most popular sports car is turning heads at #CAS15. #Camaro #FindNewRoads http://t.co/emd7mqnHrr

2/27/2015 11:30:06 PM

RT @jakeadame: “@chevrolet: America’s most popular sports car is turning heads at #CAS15. #Camaro #FindNewRoads http://t.co/0T9OXB6Nhs” Oh

2/27/2015 11:30:01 PM

RT @chevrolet: America’s most popular sports car is turning heads at #CAS15. #Camaro #FindNewRoads http://t.co/emd7mqnHrr

2/27/2015 11:29:07 PM

@chevrolet: America’s most popular sports car is turning heads at #CAS15. #Camaro #FindNewRoads http://t.co/0T9OXB6Nhs” Oh

2/27/2015 11:21:12 PM

RT @Hyundai: 2015 Chicago Auto Show recap and photo gallery http://t.co/WGZxOX2PIw #CAS15 @ChiAutoShow

2/27/2015 10:27:49 PM

RT @AlfaRomeoUSA: Experience what many call the “Most Beautiful Car Ever Made”. At #CAS15 we’re giving you a once in a lifetime treat. http…