Multimedia

Chicago Auto Show Blog

The Drive One Message Is Even Stronger

Posted by: Melody Legge

The Ford press conference stimulated excitement and buzz with the release of three featured vehicles. The vibrant blue stage was splashed with a complimentary bright orange exuberating the Ford logo and tagline “Drive One.” Adrenaline-infused music amped the auto-show enthusiasts as the Ford F-150 with Harley attitude emerged from behind a closed door. The Group Vice President of Global Product Development, Derrick Kuzak, introduced the newly remodeled Harley Davidson F-150, along with the 2010 Ford Taurus SHO and the Transit Connect. Kuzak ensured the public that the “Drive One” message is now stronger than ever with efficiency in fuel economy and technical solutions.


Ford noticed a need for a smaller, more efficient work truck that would encompass the same cargo capacity as a large truck, while being nimble and movable in the city. The company then introduced the Transit Connect having 1600 lbs. of cargo capacity and 130 feet of cargo volume. Some enticing features of this European-inspired vehicle are that it receives 20 mpg in the city and 26 mpg on the highway. Kuzak enforced the idea that the Transit Connect is beneficial for small-business owners through a large cargo area that can hold a standard six-foot ladder and doors that open 180 degrees with an optional 250 degrees.
With the release of the Transit Connect, Ford created the “Connect with Connect Contest” that enabled five small business owners to enhance their business with a customized Transit Connect vehicle. Nearly 1,000 small-business owners entered the contest and five winners were chosen based on how their business would benefit from the first electronically-powered vehicle by Ford.


Matthew Wade, owner of Ten Mile Creek Kayaks, said “The Transit Connect is going to change my business. It will help me through this tough economic time.”
The 2010 Ford Taurus SHO with Ecoboost technology was the most anticipated new style that Ford released. SHO enthusiasts were on their feet as the Taurus was presented by the Group Vice President of Ford Marketing and Communications, Jim Farley. The newly-designed Taurus’ powerful Ecoboost allows for fuel economy of a V-6 with the power of a V-8.

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

Monday, February, 29, 2016

Chevy Inspires Kindness in #DayItForward

Today is a unique day in history, one that does not come around often but has inspired goodness throughout ...

Friday, February, 19, 2016

Test Tracks Are A Gear Shifter

Of everything to see and do at the Chicago Auto Show, some of the most popular attractions are the test tracks, ...

Wednesday, February, 17, 2016

Women's Day Revs Up Excellence

Women's Day at the Chicago Auto Show is a revolutionary way to bring a diverse group of women with a common ...

Monday, February, 15, 2016

Nonstop Action at Family Fun Day

Presidents Day at the auto show featured an enthusiastic selection of family fun and appealed to all family ...

Saturday, February, 13, 2016

Acura Showcases New Concept Vehicle

As a wood panel walkway spins to unveil a luxury car, you know you are about to witness something truly ...

Saturday, February, 13, 2016

The new 2017 Genesis Vision G hits the floors of the Chicago Auto Show

Luxury is all about satisfying the senses. From cars to homes, leather seats to killer sound systems, these are ...

More

5/3/2016 3:25:18 PM

Virginia won its last Miss USA crown in 1970. Since 46 years, the quest for Miss USA crown is awaited. Here is to why Desiree Willimas can be next Miss USA

5/3/2016 1:30:40 PM

Only a month left for Miss USA 2016. Please show your support towards your state representative by casting your vote. It will take just a moment.

5/3/2016 11:15:36 AM

Did you check out these "must-see debuts" while at the 2016 Chicago Auto Show? http://onforb.es/21tzPjE - via Forbes

4/29/2016 8:33:00 AM

Look how far Jeep has come since the '61 Chicago Auto Show! #FlashbackFriday

4/28/2016 1:21:25 PM

How many LEGO pieces does it take to build this Porsche 911 GT3 RS? http://cnet.co/1qYJwJU

4/26/2016 10:07:28 AM

The Chicago Auto Show Changed their cover photo.

4/22/2016 11:41:35 AM

#FlashbackFriday to the 1967 Chicago Auto Show! #Globe #EarthDay

4/19/2016 9:31:03 AM

#TriviaTuesday! In the 60s, Ford Motor Company's robot's name was Freddie. Can you name Ford's current robot (that was at #CAS16

4/18/2016 9:48:40 AM

Scion may be on the way out, but the solid iM is here to stay." Head over to DriveChicago for the full review

More

5/3/2016 5:43:08 PM

My favorite @ChiAutoShow debut (so far) was the #Ford #Shelby #GT500 convertible in 2013. @Forbes https://t.co/WfD8dHzh0r

5/3/2016 11:35:14 AM

RT @ChiAutoShow: Did you check out these "must-see debuts" at #CAS16? https://t.co/XyP4j1JWZP - via @Forbes

5/3/2016 11:19:17 AM

Did you check out these "must-see debuts" at #CAS16? https://t.co/XyP4j1JWZP - via @Forbes

5/3/2016 11:11:34 AM

RT @chevrolet: The #Chevy vehicles at @ChiAutoShow are blowing everyone away. Which one is your favorite? https://t.co/aHFbTqvzzL

5/2/2016 8:25:16 AM

It's not too soon to start planning for next year's @ChiAutoShow! Check out these reasons to attend: https://t.co/MW49W7dV8I #auto #CAS17

4/30/2016 3:31:34 PM

RT @ChiAutoShow: Look how far @Jeep has come since the '61 Chicago Auto Show! #FlashbackFriday https://t.co/wLP8yFK7VX

4/29/2016 1:33:32 PM

RT @ChiAutoShow: Look how far @Jeep has come since the '61 Chicago Auto Show! #FlashbackFriday https://t.co/wLP8yFK7VX

4/29/2016 9:27:15 AM

RT @ChiAutoShow: Look how far @Jeep has come since the '61 Chicago Auto Show! #FlashbackFriday https://t.co/wLP8yFK7VX

4/29/2016 8:29:01 AM

Look how far @Jeep has come since the '61 Chicago Auto Show! #FlashbackFriday https://t.co/wLP8yFK7VX

4/28/2016 1:23:05 PM

It takes HOW many @LEGO pieces to build this @Porsche 911 GT3 RS? https://t.co/vfT4ou1QnQ - via @CNET