Chicago Auto Show Blog

The Drive One Message Is Even Stronger

Posted by: Melody Legge

The Ford press conference stimulated excitement and buzz with the release of three featured vehicles. The vibrant blue stage was splashed with a complimentary bright orange exuberating the Ford logo and tagline “Drive One.” Adrenaline-infused music amped the auto-show enthusiasts as the Ford F-150 with Harley attitude emerged from behind a closed door. The Group Vice President of Global Product Development, Derrick Kuzak, introduced the newly remodeled Harley Davidson F-150, along with the 2010 Ford Taurus SHO and the Transit Connect. Kuzak ensured the public that the “Drive One” message is now stronger than ever with efficiency in fuel economy and technical solutions.

Ford noticed a need for a smaller, more efficient work truck that would encompass the same cargo capacity as a large truck, while being nimble and movable in the city. The company then introduced the Transit Connect having 1600 lbs. of cargo capacity and 130 feet of cargo volume. Some enticing features of this European-inspired vehicle are that it receives 20 mpg in the city and 26 mpg on the highway. Kuzak enforced the idea that the Transit Connect is beneficial for small-business owners through a large cargo area that can hold a standard six-foot ladder and doors that open 180 degrees with an optional 250 degrees.
With the release of the Transit Connect, Ford created the “Connect with Connect Contest” that enabled five small business owners to enhance their business with a customized Transit Connect vehicle. Nearly 1,000 small-business owners entered the contest and five winners were chosen based on how their business would benefit from the first electronically-powered vehicle by Ford.

Matthew Wade, owner of Ten Mile Creek Kayaks, said “The Transit Connect is going to change my business. It will help me through this tough economic time.”
The 2010 Ford Taurus SHO with Ecoboost technology was the most anticipated new style that Ford released. SHO enthusiasts were on their feet as the Taurus was presented by the Group Vice President of Ford Marketing and Communications, Jim Farley. The newly-designed Taurus’ powerful Ecoboost allows for fuel economy of a V-6 with the power of a V-8.

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#MovieSceneMonday! What car took the Griswolds cross-country in the 1983 National Lampoons Vacation? #classic

11/28/2015 1:23:04 PM

Already excited for The Chicago Auto Show! #resnickautogroup

11/26/2015 8:33:05 AM

Today is a day for giving thanks to those who matter most. So we'd like to thank all of the Chicago Auto Show fans and wish you a Happy Thanksgiving! #HappyThanksgiving

11/25/2015 1:38:13 PM

This just in: #CAS16 ticket sales are NOW LIVE! Tag a friend you want to bring to the nation's largest auto show, the Chicago Auto Show (Feb. 13-21), and we'll select one winner each day this week to get free tickets! #TagAFriend

11/25/2015 1:09:38 PM

I really like the new website! Looks great

11/25/2015 9:30:18 AM

In light of #GivingTuesday approaching, if you're planning to donate to any of these 18 local charities this holiday season, consider purchasing a First Look for Charity ticket to get a first look of the nation's largest auto show amid opulence! Visit for more details. #FLFC16

11/23/2015 10:10:45 AM

We asked you to cast your votes for the look of the 2016 Chicago Auto Show, and the jury is in! The official poster this year will be #3

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Starting today (through Jan. 4, 2016), Mazda will donate $150 to a local charity of your choice for every new car purchased or leased through its #MazdaDrive4Good program. Visit to find a dealership near you. To learn more, visit:

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When do tickets go on sale online??? I know it says mid-November on the site...sorry if this has been answered

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Flashback Friday! Did you know? Chicago’s Coliseum was home to the Chicago Auto Show from 1901-1935, where general admission for the public was just 50 cents per ticket


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@ChiAutoShow "You think you hate it now but, wait till you drive it!"

11/30/2015 11:21:39 AM

RT @ChiAutoShow: #MovieSceneMonday: what car took the Griswolds cross-country in the 1983 National Lampoons Vacation? #classic

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@ChiAutoShow The Family Truckster

11/30/2015 8:46:01 AM

RT @ChiAutoShow: #MovieSceneMonday: what car took the Griswolds cross-country in the 1983 National Lampoons Vacation? #classic

11/30/2015 8:37:56 AM

@chiautoshow Truckster (spell checker)

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@chiautoshow Family Trickster

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@ChiAutoShow Family Truckster

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RT @zanymomintx: @ChiAutoShow So...when we get ice in Houston, it's important not to park your cars outside! #FuelCAS

11/26/2015 3:52:09 PM

@ChiAutoShow same here thanks