Multimedia

Chicago Auto Show Blog

Interactivity

Posted by: Jennifer Ferm

The Chicago Auto Show definitely doesn’t disappoint with the abundance of activity at McCormick Place each year. The exhilarating atmosphere boasts a family-friendly environment where anyone from a 90-year-old man to a toddler is guaranteed a marvelous experience. When auto show-goers were surveyed on suggestions for next year’s show, their answer was plain and simple: people like interactive. Many noted their fascination with interactive displays showcased yearly at the Chicago Auto Show.

 

click to enlarge click to enlarge click to enlarge click to enlarge click to enlarge

 

With the goal to turn spectators into participators, the interactive displays at exhibits include anything from holding a wedding on Valentine’s Day to free gas card giveaways to even the making of fudge on the show floor. Guests also have the opportunity to watch Paul Brian broadcast live on WLS Radio and vote "Best of Show" at the CATA kiosk. Numerous TV specials are also produced from the show floor including NBC5, WGN TV and Telemundo. If you want to see the production of a live TV broadcast, get a glimpse of TV personalities in person, or if you just want to wave to your friends at home in the background, the first weekend of the show is your best bet.

A few other interactive displays include:

  • The Army’s push-up contest and rock climbing wall
  • Lexus and Ford driving/racing on-site simulators
  • Jeep’s off-road test track
  • Chicago Police Department’s crash test for a real-life example of an accident while driving under the influence
  • Automotive Youth Education Systems (AYES) presentation on how to add aftermarket products to make your car unique or, in simple terms, how to "pimp your ride"

Although the above are just some examples of how people really get involved in the Chicago Auto Show, there are also book signings, photo opportunities with cars and celebrities, chances to meet famous members of sports teams and even free massages and manicures.

That being said, we would like to hear your suggestions for a more "interactive" show. What would you like to see this year? Our eyes may not be the ones eyes reading this post; you never know if dealers are looking for new ideas for their displays...

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Wednesday, September, 21, 2016

Tidy Car, Clear Mind

With as much time as we spend in them, our cars become an extension of our households often carrying snacks, extra ...

Tuesday, September, 13, 2016

Chevy Bolts Onto the Scene

Those waiting in line for a Tesla Model 3 might want to consider asking for their deposit back as the Bolt EV is ...

Tuesday, September, 13, 2016

Come Drive the All-New Mazda CX-9!

Hot on the heels of last weekend's MX-5 drive, Mazda is offering a consumer driving experience of its all-new ...

Friday, September, 09, 2016

Nissan TITAN Driving Experience This Weekend

The 2017 Nissan TITAN is rolling into dealerships this fall, and Nissan is giving Chicagoans an exclusive ...

Wednesday, September, 07, 2016

Drive the MX-5 Roadster This Weekend!

Mazda wants to put YOU behind the wheel of the MX-5 roadster. This week, the MX-5 Experience Tour will be making a ...

Friday, August, 19, 2016

Stunning Concepts Headline Monterey Car Week

Two stunning concepts headline Monterey Car Week - a 7-day car orgy featuring the Pebble Beach Concours ...

Monday, August, 15, 2016

Nissan Reveals Pricing for 2017 Armada

Today, Nissan announced pricing for its all-new 2017 Armada – a full-size SUV that made its global debut at ...

Monday, August, 01, 2016

Mercedes-Benz Expands WORKER Line to Metris

On the heels of the Sprinter WORKER reveal at the 2016 Chicago Auto Show, Mercedes-Benz has announced an expansion ...

Tuesday, July, 26, 2016

A Guide to Safety Features in Cars Today

Safety technology has evolved since the standard seat belt was included in most automobiles around the 1960s. ...

Wednesday, July, 13, 2016

Chrysler Says, "Hack Away!"

Fiat Chrysler Automobiles is offering a "bug bounty" financial reward for discovery of potential vehicle ...

More

8/5/2016 3:18:01 PM

CAS Fans, what do you think? - via Chicago Tribune Cars

8/3/2016 12:52:46 PM

Busy morning planning for #CAS17! #Mitsubishi #Mazda

8/2/2016 2:32:45 PM

Guess who we're meeting with to start planning for #CAS17? #CAS15Debut

8/2/2016 10:53:03 AM

What three trucks debuted at the Chicago Auto Show in 2016? #TriviaTuesday

8/2/2016 8:17:32 AM

On the heels of the Mercedes-Benz Sprinter WORKER reveal at #CAS16, the brand just announced the Metris

8/1/2016 9:51:02 AM

Give something new a try this week! #MondayMotivation

7/29/2016 10:03:02 AM

We love this old vs. new picture from @automobile_nation! #FanFriday #chevrolet

7/28/2016 1:30:14 PM

Congrats well deserved

7/28/2016 10:31:02 AM

Guess That Grille! Can you guess which car from #CAS16 this grille belongs to

7/28/2016 10:16:55 AM

The Chicago Auto Show Changed their cover photo.

More

9/27/2016 2:49:23 PM

@ChiAutoShow excited for the next show #cas17 - one of the year highlights.

9/27/2016 2:47:30 PM

RT @ChiAutoShow: From 1966 to 2016, the globe has remained an icon of our show. #TransformationTuesday https://t.co/I96L6hgHK4

9/27/2016 2:34:38 PM

RT @FordAutoShows: |REPLAY| We're live at the @ChiAutoShow w/ @Ford_Brad & the... #katch #Periscope https://t.co/PUiRFewrJC https://t.co/xS

9/27/2016 2:31:35 PM

RT @FordAutoShows: This F250 Super Duty Black Ops Edition by Tuscany is a head turner here at the @ChiAutoShow! Thoughts? #FordCAS http://t

9/27/2016 2:02:02 PM

From 1966 to 2016, the globe has remained an icon of our show. #TransformationTuesday https://t.co/I96L6hgHK4

9/27/2016 1:23:33 PM

RT @FordAutoShows: Let's head back to the 2014 @ChiAutoShow where we had very first @FordMustang ever sold! Perfect for #MustangMonday! htt…

9/27/2016 1:08:54 PM

RT @JapanAutosUSA: The GC-PHEV concept from @mitsucars brings the best of #Hybrid and #EV technology to one vehicle. #CAS15 http://t.co/cqr

9/27/2016 12:56:42 PM

RT @FordAutoShows: |REPLAY| We're live at the @ChiAutoShow w/ @Ford_Brad & the... #katch #Periscope https://t.co/PUiRFewrJC https://t.co/xS

9/27/2016 12:51:46 PM

RT @Ford: See the new Police Interceptor @ChiAutoShow on 2/12! #FordCAS #CAS15 http://t.co/uoSkmchxWp

9/27/2016 12:20:25 PM

What happens when @Ford teaches grandparents how to drift... https://t.co/6dKr3CM2kW