Multimedia

Bigger really is better

Posted by: Jennifer Ferm

The new buzz in the blogosphere is that manufacturers are cutting back on exhibit space at auto shows. Examples can be found in posts such as the one in KickingTires (http://blogs.cars.com/kickingtires/2008/11/auto-show-cutba.html). The KickingTires post refers to an article in the L.A. Times. The problem: the whole story is not being reported. 

The real story: Paul Brian told the L.A. Times that the Chrysler display at the Chicago Auto Show has gotten too big over the past three years so they were cutting back on the exhibit’s sq. feet. Paul notes, “This would be an imperceptible change to anyone who came to the show. Their ‘smaller’ display in Chicago will still be the biggest display they stage anywhere in the world. They will still operate indoor test tracks as well.”

The L.A. Times article (http://www.latimes.com/classified/automotive/highway1/la-fi-autoshows12-2008nov12,0,7752906.story) reports that carmakers are cutting spending on auto shows. Since auto companies are reducing their overall spending, auto shows nationwide are being affected.

The part of the story that’s left out is that even though exhibit space is reduced, the Chicago Auto Show will continue to have the largest displays nationwide and won’t dismiss the interactive value (i.e. test tracks, contests and giveaways will still be present).

Rest assured, Chicago Auto Show fans, this year’s show is (and will continue to be) the biggest show around.

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS15

Blog

More

Thursday, April, 23, 2015

Mazda Rallies in Grant Park to Prevent Distracted Driving

To celebrate Global Youth Service Day and bring awareness to the dangers of distracted driving, the Mazda ...

Wednesday, April, 22, 2015

Toyota's Mirai Fueled by ... ahem ... Bullsh*t

Though you can't yet buy the hybrogen-powered Mirai sedan in Illinois, Toyota is starting a national marketing ...

Wednesday, April, 15, 2015

2016 Acura RDX Ready for Launch

Fresh off it's world debut at the 2015 Chicago Auto Show, the 2016 Acura is set to hit dealer showrooms ...

Thursday, April, 09, 2015

Chicago Highlights from the Big Apple

With some flashy debuts and a healthy dose of technology news, automakers made some noise during the New York Auto ...

Friday, March, 27, 2015

New Ford Technology Helps Drivers Avoid Speeding Tickets

Ford announced the launch of its new technology that’s aimed to help drivers stay within the speed limit to ...

Tuesday, March, 17, 2015

Meet the New Chrysler 300: Bolder, Safer and More Refined

Chrysler’s full-size sedan gets a refresh for 2015 that includes new front and rear fascias, new exterior ...

Thursday, February, 26, 2015

Top 5 Epic Social Media Moments of #CAS15

While there were many “epic” (as we say in Chicago) memories of the 2015 Chicago Auto Show, here are a ...

Friday, February, 20, 2015

And That's a Wrap for Chicago Auto Show Interns

Each year, the Chicago Auto Show interviews and selects students from Bradley University in Peoria to serve as ...

Friday, February, 20, 2015

Kia Puts the B.R.A.K.E.S. On

Walking through the Chicago Auto Show many driving simulators are featured throughout the show room floor. ...

Friday, February, 20, 2015

More Than an Auto Show

Bike, riding, scrapbooking, traveling, baking….I have many hobbies, but cars is not one of them. So as you ...

More

4/27/2015 10:52:42 AM

For that extra little boost this Monday. #MondayMotivation

4/26/2015 4:27:00 PM

Expecting a new addition to your family? Check out Cars.com's list of the cars that scored well in their car seat checks: http://bit.ly/1Ocrzl6

4/25/2015 12:19:01 PM

We wish it were a top-down kind of weekend! #Corvette #1953

4/24/2015 8:16:42 AM

$20 Shell gas gift card could be yours from the The Chicago Auto Show! Visit Tom's Auto Clinic::Elgin IL FB page and answer the question! #TomsTips #DowntownElgin

4/24/2015 7:46:00 AM

Don't have weekend plans yet? Join Mazda in Grant Park on Saturday to help raise awareness for distracted driving and enjoy kid-friendly activities: http://bit.ly/1Dhvamr

4/23/2015 11:57:49 AM

We're giving away a $20 Shell gas gift card to one random fan who can guess the name of this vehicle from the 1970 Chicago Auto Show! #ThrowbackThursday

4/22/2015 2:38:10 PM

Fueled by Bullsh*t" seemed to be an appropriate #EarthDay story. Enjoy! http://bit.ly/1OHiOKU

4/22/2015 8:41:53 AM

So, this is what cars in 2020 will look like? http://on.mash.to/1HUGcoh

4/20/2015 5:33:01 PM

The wait is almost over...the 2016 Mazda MX-5 Miata went into production today, signaling the vehicle's imminent arrival at local dealerships. Did you know the original MX-5 Miata debuted at the '89 Chicago Auto Show

4/20/2015 11:52:17 AM

Porsche or McLaren? #MotorMonday #supercars #SpyderVsSpider

More

4/28/2015 1:27:09 AM

RT @VWMiddleEast: ???? TannerFoust ?????? ???? RWB ????? ?? #VWChicago. #CAS15 http://t.co/lO0FSopTUv

4/28/2015 1:20:36 AM

Click Asia Summit 2015: Asia's Largest #DigitalMarketing Event is Back! http://t.co/5KSuDLatdo #CAS15 #socialmedia

4/28/2015 1:16:25 AM

Freue mich heute auf #emailmarketing mit @leagoldblum an der #fhnw #cas15

4/28/2015 1:14:41 AM

RT @VWMiddleEast: ???? TannerFoust ?????? ???? RWB ????? ?? #VWChicago. #CAS15 http://t.co/lO0FSopTUv

4/28/2015 1:02:00 AM

Freue mich aufs Teaching zum Thema #LiveCommunication am #CAS15 #Crossmedia @FHNW https://t.co/eFCGMfdz2C http://t.co/lbWS1ERaGz

4/27/2015 11:00:54 PM

RT @VWMiddleEast: TannerFoust has one exciting RWB Beetle on display at #VWChicago. #CAS15 http://t.co/pzfWtm0Ekc

4/27/2015 10:15:29 PM

RT @ChiAutoShow: Turns out Millennials are buying cars! http://t.co/IKBEPjVkeS - via @ChiTribuneAuto

4/27/2015 6:07:52 PM

RT @VWMiddleEast: ???? TannerFoust ?????? ???? RWB ????? ?? #VWChicago. #CAS15 http://t.co/lO0FSopTUv

4/27/2015 4:29:40 PM

RT @VWMiddleEast: TannerFoust has one exciting RWB Beetle on display at #VWChicago. #CAS15 http://t.co/pzfWtm0Ekc

4/27/2015 1:55:01 PM

RT @JethroAmes: Scratch it and loop it! #KiaTrailster #CAS15 #ad @Kia https://t.co/ePtsIZQden