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Bigger really is better

Posted by: Jennifer Ferm

The new buzz in the blogosphere is that manufacturers are cutting back on exhibit space at auto shows. Examples can be found in posts such as the one in KickingTires (http://blogs.cars.com/kickingtires/2008/11/auto-show-cutba.html). The KickingTires post refers to an article in the L.A. Times. The problem: the whole story is not being reported. 

The real story: Paul Brian told the L.A. Times that the Chrysler display at the Chicago Auto Show has gotten too big over the past three years so they were cutting back on the exhibit’s sq. feet. Paul notes, “This would be an imperceptible change to anyone who came to the show. Their ‘smaller’ display in Chicago will still be the biggest display they stage anywhere in the world. They will still operate indoor test tracks as well.”

The L.A. Times article (http://www.latimes.com/classified/automotive/highway1/la-fi-autoshows12-2008nov12,0,7752906.story) reports that carmakers are cutting spending on auto shows. Since auto companies are reducing their overall spending, auto shows nationwide are being affected.

The part of the story that’s left out is that even though exhibit space is reduced, the Chicago Auto Show will continue to have the largest displays nationwide and won’t dismiss the interactive value (i.e. test tracks, contests and giveaways will still be present).

Rest assured, Chicago Auto Show fans, this year’s show is (and will continue to be) the biggest show around.

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