Multimedia

Chicago Auto Show Blog

Chevrolet hopes for a Cruze Craze

Posted by: Mark Bilek

Brand Manager Margaret Brooks with the 2011 Chevrolet CruzeStarting with the Corvair in the '60s, Chevrolet has had a long string of forgettable subcompact cars. The latest, Cobalt, sold 100,000 units last year--a number that pales in comparison to the nearly 300,000 Civics and Corollas Honda and Toyota move each year.

General Motor's bowtie brand hopes to change that late this summer with the launch of the 2011 Chevrolet Cruze. Claimed to be the first "global" product in Chevrolet's lineup, Cruze is already a hit in Europe and China. Built in Lordstown, Ohio, Chevrolet says the U.S. spec Cruze will deliver a class-leading EPA highway fuel economy rating of 40 MPG.

Interestingly, that fuel economy rating comes with the more-powerful turbocharged 1.4-liter four-cylinder engine that's offered on the upscale LT and LTZ trim levels. The base LS gets a normally aspirated 1.8-liter four that has the same 138 horsepower as the turbo motor but significantly less torque.

Other Cruze highlights include ten standard airbags, six-speed manual or automatic transmissions, Bluetooth connectivity, navigation system and electric power steering. According to Chevrolet the base model will start at $16,995.

Shortly after the arrival of Cruze, Chevrolet will launch an all-new Aveo subcompact and the intriguing Spark small crossover coupe. That will give Chevrolet a completely new small-car lineup that is hopefully better positioned to take a bigger chunk out of the market.

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16

Blog

More

Thursday, May, 19, 2016

Nissan Leaf Charged Up for 2016

While the completely redesigned Chevrolet Volt and soon-to-be produced Bolt garner most of the electric-car media ...

Friday, May, 13, 2016

Ford GT a Sellout!

Ford received 6,506 fully completed applications from people around the world in the one-month window to apply to ...

Wednesday, April, 20, 2016

April is Distracted Driving Awareness Month

Honda is encouraging safer driving habits with a social media campaign titled #PhoneDownEyesUp. The campaign ...

Wednesday, April, 13, 2016

Ford Now Accepting Applications for GT Supercar

For the first time, 2015 Chicago Auto Show goers were able to see the Ford GT supercar in person at the show and ...

Wednesday, March, 30, 2016

Cars are the Star of the Big Apple

Automakers lit up the Big Apple last week with an assortment of flashy vehicles that debuted during the New York ...

Monday, March, 14, 2016

Buick Presents Cascada to Midwest Automotive Media Association

Buick Vice President of Marketing Tony DiSalle spotlighted the all-new Buick Cascada during the Midwest Automotive ...

Monday, February, 29, 2016

Chevy Inspires Kindness in #DayItForward

Today is a unique day in history, one that does not come around often but has inspired goodness throughout ...

Friday, February, 19, 2016

Test Tracks Are A Gear Shifter

Of everything to see and do at the Chicago Auto Show, some of the most popular attractions are the test tracks, ...

Wednesday, February, 17, 2016

Women's Day Revs Up Excellence

Women's Day at the Chicago Auto Show is a revolutionary way to bring a diverse group of women with a common ...

Monday, February, 15, 2016

Nonstop Action at Family Fun Day

Presidents Day at the auto show featured an enthusiastic selection of family fun and appealed to all family ...

More

5/20/2016 9:15:27 AM

Chicago Auto Show producers, the Chicago Automobile Trade Association, shares the facts & myths on how frequent you really need your oil changed

5/19/2016 4:37:49 PM

The Chevrolet Volt and Bolt aren't the only talk of the EV town

5/17/2016 10:36:48 PM

Mark your calendars for July 16! Help support the USO of Illinois & local troops. #BBQ4Troops

5/16/2016 1:23:49 PM

We worked on this project for Nissan in January and are happy to share it now! We wrapped three Nissan crossovers with custom red #chrome wraps and chrome, black, and white #vinyl accents. They were showcased at The Chicago Auto Show after a snowy photo shoot in Wisconsin. Let us know what you think! #CAS16 #averychrome #chromewraps #Nissan

5/16/2016 10:23:50 AM

Were you one of the 6,506 people who submitted an application for the Ford GT? Well, in just one month, the supercar has sold out

5/13/2016 12:01:00 PM

There used to be a "South Side Day" at the 1951 Chicago Auto Show! #FlashbackFriday

5/12/2016 1:17:06 PM

A Chevrolet can shift faster than a Porsche? - via Autoblog

5/10/2016 9:23:31 AM

City stickers have been a part of Chicago motoring heritage for decades." - via Daily Herald Media #TheNewMcCormickPlace #1971

5/8/2016 8:49:00 AM

When life turns into a nonstop merry-go-round ride of diapers, dishes and Little League games, a sanity break is in order." - Top Cars for Mom's Day Out via Cars.com

5/6/2016 4:04:50 PM

The Chicago Auto Show Changed their cover photo.

More

5/25/2016 8:00:05 PM

Look @fligouri cleaning up the awards for @chevrolet from @ChiAutoShow for #BestInShow https://t.co/Rl1JfvterL

5/25/2016 7:53:15 PM

@Toyota 's Mike Kroll receives the @ChiAutoShow "Best of Show" award for @Lexus LC 500 during #MAMA16SR https://t.co/8GnRN64nzH

5/21/2016 5:49:20 PM

Finally! 8 Online Marketing Tips For Car Dealers That Convert https://t.co/YqolonnLyT @chiautoshow

5/20/2016 2:07:34 PM

@ChiAutoShow Use our efficient and hassle free #Vehicle #Transport Services Call US 877-223-1973 Or Visit https://t.co/AyMaP10Jr2

5/20/2016 9:30:51 AM

RT @ChiAutoShow: Chicago's new-car dealer association sets the record straight on oil change frequency: https://t.co/loCmW41Fgf - via @ABC7

5/20/2016 9:26:26 AM

Chicago's new-car dealer association sets the record straight on oil change frequency: https://t.co/loCmW41Fgf - via @ABC7Chicago

5/19/2016 4:48:56 PM

The @Chevrolet #Volt & #Bolt aren't the only talk of the EV town; the @Nissan #Leaf is charged up for 2016: https://t.co/Adtn0QahSZ

5/18/2016 5:26:01 PM

@ChiAutoShow I didn't, but my colors would be Liquid Blue with Ingot Silver LeMans stripes, or a nod to Shelby w/white ext and blue stripes!

5/17/2016 11:53:28 AM

RT @12pointsigns: Frosted red #chrome wraps for the Nissan Winter Warriors at the @ChiAutoShow @AveryDennison https://t.co/gAcQIHTDED http…