Multimedia

Saab quietly finds a new road

Posted by: Mark Bilek

Many of you know, Scandinavian automaker Saab sat out last year's Chicago Auto Show. Not because it wanted to, but because the future of the company was in peril. That changed in late February 2010, when Spyker Cars of the Netherlands, acquired the company from GM as an independently-run business. Since then, the new Saab has been quietly getting its house in order and working on future product.

Well, the damn is getting ready to burst and Saab is rolling out a new advertising campaign as a precursor to launching four new products in the next 12 months.

"The 'Move Your Mind' campaign concept fits perfectly with the Saab audience," says Parveen Batish, Saab's Executive Marketing Director. "Our customers want the quality and performance that come with a premium brand, but they don't want the pretense associated with some of the established premium brands."

The television ad, Saab's first since late 2008, will air during premiere episodes of Bravo's "Work of Art" and The History Channel's hit show "Top Shot." Saab advertising will also run during the Food Network's competition show "Chopped" and on the BBC and Fox News.

Television, radio, print and online advertising will feature the "Move Your Mind" tagline and help drive sales for the new generation of Saabs in the United States, including the all-new Saab 9-5 coming to dealer showrooms mid-July.

Saab's aggressive marketing campaign kicks off as a fresh lineup of Saab vehicles are planned to hit the US market over the next year.  The vehicles maintain their rich Swedish heritage and premium engineering, styling and performance capabilities.  An all-new Saab 9-3X premium crossover has been added to the current Saab lineup - the 9-3 sport sedan, 9-3 sportCombi and the 9-3 convertible as well as the all-new 9-5 sedan and 9-4X premium crossover to be revealed later this year.

Staying true to their roots, the products feature an all-turbo powertrain lineup with the Aero models featuring a 2.8-litre V6 Turbo Engine with 300 horsepower @ 5,300 rpm and Sentronic six-speed automatic with transmission and paddle shifting.

Check out the all-new 2011 Saab 9-5.

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS15

Blog

More

Tuesday, May, 26, 2015

Android Auto Now Available in 2015 Hyundai Sonata

As an update to a previous blog post , Hyundai is now officially the first car manufacturer to launch Android Auto ...

Friday, May, 22, 2015

Racing's Greatest Weekend!

If you are a speed freak, you've been waiting for this weekend all year. It's one of the few times you can ...

Wednesday, May, 20, 2015

What You Need to Know about the Takata Recall

To help clear up any misinformation that’s been circulating the Internet, we’ve compiled facts below on ...

Friday, May, 15, 2015

A Rally and a Street Legal Racecar

Earlier this week automakers and journalists once again descended on Elkhart Lake, WI, which has become home to the ...

Thursday, May, 14, 2015

Two days in paradise -- for a motorhead!

The 14th annual Midwest Automotive Media Association (MAMA) Spring Rally was held this past Tuesday and Wednesday ...

Tuesday, May, 05, 2015

Mazda Drive for Good

With so much negativity in the news, it’s refreshing to hear about those who contribute – both ...

Thursday, April, 23, 2015

Mazda Rallies in Grant Park to Prevent Distracted Driving

To celebrate Global Youth Service Day and bring awareness to the dangers of distracted driving, the Mazda ...

Wednesday, April, 22, 2015

Toyota's Mirai Fueled by ... ahem ... Bullsh*t

Though you can't yet buy the hybrogen-powered Mirai sedan in Illinois, Toyota is starting a national marketing ...

Wednesday, April, 15, 2015

2016 Acura RDX Ready for Launch

Fresh off it's world debut at the 2015 Chicago Auto Show, the 2016 Acura is set to hit dealer showrooms ...

Thursday, April, 09, 2015

Chicago Highlights from the Big Apple

With some flashy debuts and a healthy dose of technology news, automakers made some noise during the New York Auto ...

More

5/28/2015 2:25:14 PM

The Chicago Area Clean Cities Coalition saved more than 25 million gallons of petroleum in 2014! #GreenDrives #20thAnniversary

5/28/2015 10:57:59 AM

We're loving this cherry-red Dodge #Challenger from the 1970 Chicago Auto Show! #ThrowbackThursday #tbt

5/26/2015 4:25:21 PM

Good news for Hyundai owners and Android users! Android Auto is now available in the 2015 Sonata. You might remember receiving a demo during the 2015 Chicago Auto Show, but we've provided all of the necessary details here: http://bit.ly/1RlJRi2 #AndroidAuto

5/25/2015 8:54:01 AM

Today, we pay tribute to our fallen heroes

5/23/2015 10:05:00 AM

Did you know? The state of Illinois changed the way vehicle leases are taxed, allowing you to get more car for less money! Get all the details in 60 seconds here: http://bit.ly/1FF5nw5

5/22/2015 12:41:00 PM

It's the perfect weekend to check out community car shows and cruise nights! DriveChicago has the local lineup here: http://www.drivechicago.com/carshows

5/22/2015 10:44:05 AM

Racing's Greatest Weekend On Deck!

5/21/2015 3:07:11 PM

Today started the mass production of the all-new, redesigned 2016 Honda Pilot, that debuted just a few months ago at the 2015 Chicago Auto Show. The Pilot is scheduled to arrive at dealerships next month! #ThrowbackThursday #tbt

5/21/2015 11:11:33 AM

UPDATE: We've added an updated recalled model list (in the Takata recalls) to yesterday's blog post. Click here to see if your vehicle is listed & share with those you think may be affected: http://bit.ly/1R40z5B

5/20/2015 1:35:36 PM

We've compiled the facts on what you need to know about the Takata airbag recall and if or how you may be affected: http://bit.ly/1R40z5B

More

5/28/2015 5:41:00 PM

RT @Moparunlimited: Now that's a one of one Viper! Hand built in Detroit! #CAS15 #MoparChat http://t.co/Ce5EAcSWBq

5/28/2015 4:39:51 PM

RT @ChiAutoShow: In 2014 alone, @ChiCleanCities saved more than 25 million gallons of petroleum! #GreenDrives #20thAnniversary http://t.co/

5/28/2015 3:06:05 PM

RT @ChiAutoShow: In 2014 alone, @ChiCleanCities saved more than 25 million gallons of petroleum! #GreenDrives #20thAnniversary http://t.co/

5/28/2015 2:36:49 PM

@ChiAutoShow Thank you for joining us!

5/28/2015 2:33:59 PM

RT @ChiAutoShow: In 2014 alone, @ChiCleanCities saved more than 25 million gallons of petroleum! #GreenDrives #20thAnniversary http://t.co/

5/28/2015 2:28:04 PM

@ChiCleanCities Great event today!

5/28/2015 2:27:00 PM

In 2014 alone, @ChiCleanCities saved more than 25 million gallons of petroleum! #GreenDrives #20thAnniversary http://t.co/wVtnRhpMZ3

5/28/2015 12:22:48 PM

Pap, wat is dat? Daar staat op wie er allemaal komen op #cas15 #cas2015 Staan jullie er ook op? #ikrekenhetgoed http://t.co/3MKUkNcJLQ

5/28/2015 11:27:15 AM

We're lovin' this cherry-red @Dodge #Challenger from the 1970 @ChiAutoShow! #ThrowbackThursday #tbt #gogoboots http://t.co/vcQHYgL3Cn

5/28/2015 10:16:02 AM

RT @ChiAutoShow: The @Honda #Pilot, a #CAS15 debut, is set to arrive @ dealerships next month! #TBT http://t.co/bODa1hTxHQ