Words from the Show Floor in Progress
Posted by:
Brittney Barber
While walking through the show floor with many extravagant exhibits yesterday afternoon, a gentleman approached me and asked if I was conducting interviews because he was interested in speaking and had a few comments to make regarding the show. “Yes, I am actually blogging for the Auto Show,” I replied. The man happened to be the Chris Murphy, Senior Vice President of Sales for George P. Johnson Company. This global marketing agency works with companies who are interested in innovative and original exhibits for their top of the line products, cars. While his company starts preparing for the auto show a whole year in advance to develop new, fresh ideas, it only takes them a total of two weeks to set-up the show. Each client has a different theme which varies from show to show. New creative, strategy, technology, and delivery need to be developed per client and differentiated per show. Murphy has 12 clients at the Chicago Auto Show 2010, Toyota, GM, Chrysler, Honda, and Acura, just to list a few. Knowing that this is one of the world’s greatest shows, Murphy said, “the Chicago Auto Show should be considered a global show.”
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