News & Events

Toyota Display to Feature Technology and Safety

Toyota will be providing Chicagoans with a glimpse of the future at this year’s Chicago Auto Show, courtesy of the Prius "family," a number of environmentally-conscious concept vehicles and a pair of interactive safety displays.

Toyota’s 45,070-square-foot exhibit will be a blend of new products bound for dealerships and concept vehicles that could pave the way for new vehicles and promising technologies. Among the headliners at the exhibit is a pair of vehicles that debuted at the 2012 North American International Auto Show (NAIAS). They include the NS4, an advanced plug-in hybrid concept vehicle, and the Prius c hybrid.
The Prius c, which will achieve 53 mpg in the city, will go on sale this spring. It is the fourth member of the Prius "family" of hybrid vehicles, which includes the contemporary Prius, Prius v and soon-to-be-released Prius Plug-In Hybrid. All four vehicles will be on display in a special "Prius Family Zone" in the exhibit.

Along with the NS4, another concept vehicle will be featured in the "Technology Zone" of Toyota’s exhibit. The FCV-R is a fuel cell sedan concept with the "R" standing for Reality and Revolution. It bowed at the Tokyo Motor Show last November. The Technology Zone also includes a cut-away vehicle and 3D cockpit display. Both displays convey future safety and convenience technologies presently being studied by Toyota for potential use in the next decade.

"This year’s exhibit points toward our future as an automaker," said Ruslan Polinovsky, Auto Show Engagement Manager at Toyota Motor Sales, U.S.A., Inc. "Chicagoans will not only see a bevy of present day cars and trucks but futuristic concept vehicles that show our environmental stewardship and technological leadership."

Toyota’s renowned Star Safety System will also be on display in the exhibit. Toyota’s standard safety equipment can be experienced interactively via a driving Safety Simulator.

Among the more than 50 cars, trucks and SUVs on display in the exhibit will be the 2013 Toyota Land Cruiser, making its North American debut. The legendary Land Cruiser just celebrated its 60th anniversary of its original launch in Japan, and it has remained a constant in Toyota’s U.S. model lineup for more than 50 years.

Also appearing in Chicago is the RAV4 EV demonstration vehicle, an all-electric SUV. The vehicle is a collaborative project of Toyota and Tesla, with a production version scheduled to go on sale later this year.

For all of the vehicles on display, traditional window stickers have been replaced by iPads mounted near each vehicle for pricing and options exploration. Two on-site kiosks will demonstrate the features of Toyota’s new Entune multimedia system, now available on many 2012 models.

There are a few specialty vehicles available in the display, including: a Camry pace car for the 2012 Daytona 500, a Kyle Busch #18 Interstate Batteries stock car, and a Prius Project Concept Bike – engineered and constructed with Prius’ innovative qualities in mind.

Back to News

Follow Us Socially Using #CAS15



Tuesday, September, 29, 2015

Honda, Not Your Average Car Company

In a recent ad campaign Honda has outdone itself. This ad stands out because it highlights Honda’s many ...

Friday, September, 25, 2015

Jaguar expands lineup by getting smaller

Jaguar plans to pounce with the new XE -- an entry-level sedan aimed straight at the heart of the luxury market. ...

Thursday, September, 24, 2015 pulls into the “pits.”

Last weekend six fans snagged VIP access to the NASCAR Xfiniti race at Chicagoland Speedway ...

Friday, September, 18, 2015

A Day at the Track: Ford Shelby GT350/GT350R

I felt very fortunate to be invited by Ford Performance to experience the Shelby GT350 and GT350R – the most ...

Thursday, September, 17, 2015

Scion Hopes Weird is Right

Scion's "Weird, Right?" commercials, featuring the new iM and iA, are behind the brand's most ...

Wednesday, August, 26, 2015

9 Best Cars for Dog Lovers, According to AutoTrader

In light of #NationalDogDay, Autotrader compiled a list of the “Best Cars for Dog Lovers” based on ...

Friday, August, 21, 2015


The Chicago Cubs and Toyota have just teamed-up for a long-term partnership, establishing Toyota as the Official ...

Wednesday, August, 12, 2015

9 Road Trips to Take Before Summer Ends

Chicago in the summertime is absolutely amazing – don’t get me wrong – but every once in a while ...

Friday, August, 07, 2015

GM Announces Apple CarPlay, Android Auto in 14 Models

If you thought your world was centered around mobile technology before, just wait. Android Auto and Apple CarPlay ...

Wednesday, August, 05, 2015


The Midwest Automotive Media Association hosted its July meeting and luncheon at the CATA headquarters to showcase ...


10/6/2015 10:37:02 AM

#TriviaTuesday: What car was the first to place the horn button in the center of the steering wheel? #trivia

10/5/2015 8:27:02 AM

Movie Scene Monday: What is the make, model and year of the hot rod featured in this scene of the 1978 film “Grease?”

10/3/2015 9:52:30 PM

?????? ? Sexy Girls Free Watch ??

10/2/2015 9:57:20 AM

Happy #NationalNameYourCarDay! What moniker would you choose for your vehicle? Comment below, and we'll select one random winner to receive 2 free tickets to the 2016 Chicago Auto Show

10/1/2015 1:36:01 PM

#TBT to the Model T! 107 years ago today the original “Tin Lizzie” made its debut. Since then the Model T has been featured in several Chicago Auto Shows including the 1972 and 2010 shows

10/1/2015 10:47:33 AM

Calling all teens & tweens! Send us your idea for a 30-second TV ad to help prevent distracted driving and you could win $2,000 from the National Road Safety Foundation. The winner will be announced at the 2016 Chicago Auto Show during a special awards ceremony. #DriveSafeChicago

9/30/2015 10:24:00 PM

?????? ? Sexy Girls Free Watch ? ?

9/30/2015 7:36:34 PM

As a columnist for 8 years for an automotive magazine, and someone who has restored and replicated the cars my friends and I have dreamed about, I know the guys in this incredibly human film. I’ve pitched in with them on builds and restorations. I’ve street raced them. We’ve scared each other stupid on country and canyon roads. I remember the girls and know the women they’ve become. I know this hardscrabble town nested with its swayback barns and ancient silos in the aching beauty of the Catskill Mountains. And like most guys across the country, I know the resonant force of dream and memory that drives a story like Demon on Wheels.

9/30/2015 11:59:38 AM

Lunchtime distraction alert! What do you think of Honda's new paper video? #thepowerofdreams

9/29/2015 2:32:04 PM

Happy #NationalCoffeeDay from your friends at #CAS16! #vintagemugs #theworldsbest


10/6/2015 9:08:14 PM

RT @PINKSUEBEE: @nwsgrl @erinkennedyCBS2 @Derrickcyoung @EdCurran @cbschicago @ChiAutoShow nice a MCCANN nominated

10/6/2015 7:10:03 PM

RT @PINKSUEBEE: @nwsgrl @erinkennedyCBS2 @Derrickcyoung @EdCurran @cbschicago @ChiAutoShow nice a MCCANN nominated

10/6/2015 7:09:30 PM

@nwsgrl @erinkennedyCBS2 @Derrickcyoung @EdCurran @cbschicago @ChiAutoShow nice a MCCANN nominated

10/6/2015 11:00:51 AM

@ChiAutoShow A: The 1915 Scripps-Booth Model C. The car was also the first with electric door latches.

10/6/2015 10:24:01 AM

#TriviaTuesday: What car was the first to place the horn button in the center of the steering wheel? #trivia

10/6/2015 9:50:46 AM

RT @Chicago_History: 1958 Buick Limited - Wells Fargo Concept Car - Chicago Auto Show Circa: 1958. @Buick @ChiAutoShow @WellsFargo http://t