Chicago Auto Show Blog

Soak Up the Social Media

Posted by: Stephanie Marx

Yesterday was an extremely exciting morning as I attended the Midwest Automotive Media Association (MAMA) breakfast with speaker Jim Farley of Ford Motor Co. During breakfast Farley recognized Chicago as the "Home of the Ford Explorer.The assembly plant on the South Side of Chicago has brought over 1,200 new jobs to the Windy City.

As an advertising major, it was also awesome to hear how social media, specifically Facebook, has impacted the brand’s methodology. Ford has taken the time to recognize how their consumers feel and have over 139,000 new fans as proof of their program's reach.Farley shared that through this online interaction the car giant has learned that their fans believe Ford needs to be on Twitter, to stay family oriented and shouldn’t worry about being fancy in their advertising.

During the breakfast, it was also fun to learn that Ford has developed an entirely new campaign, "Focus Rally America." This show will be representing a 6-team competition that will take them all over the world.Through the use of Ford Focus technology, the teams will accomplish their assigned goals with the help of their social media friends and followers. I think this sounds awesome and is going to be a sweet representation for reality TV. I love that it will actually be an engaging show to watch with real people, who look like they could be your next door neighbor, and are completely excited about the race.And, it sounds perfect for social media. I would love to watch it on Hulu and to follow the teams through the use of this new technology in the Ford Focus.

« Last Post Next Post »

View all Posts from this Blog

Follow Us Socially Using #CAS16



Wednesday, October, 12, 2016

Chrysler Pacifica Giveaway

What would happen if kids ran a car dealership? PacifiKids gives you that answer - fun! At PacifiKids youngsters ...

Tuesday, October, 04, 2016

Off-road Adventures at the 2016 MAMA Fall Rally

The 2016 Midwest Automotive Media Association (MAMA) Fall Rally united more than 100 MAMA members and 75 cars, ...

Monday, October, 03, 2016

Chicago Auto Show World Introductions Shine at MAMA Rally

Four of the 20 world introductions from the 2016 Chicago Auto Show are hitting showrooms this month and they were ...

Friday, September, 30, 2016

Rally Rookie Takes On The Track

This year's Midwest Automotive Media Association's (MAMA) Fall Rally lived up to the hype and delivered 75 ...

Wednesday, September, 21, 2016

Tidy Car, Clear Mind

With as much time as we spend in them, our cars become an extension of our households often carrying snacks, extra ...

Tuesday, September, 13, 2016

Chevy Bolts Onto the Scene

Those waiting in line for a Tesla Model 3 might want to consider asking for their deposit back as the Bolt EV is ...

Tuesday, September, 13, 2016

Come Drive the All-New Mazda CX-9!

Hot on the heels of last weekend's MX-5 drive, Mazda is offering a consumer driving experience of its all-new ...

Friday, September, 09, 2016

Nissan TITAN Driving Experience This Weekend

The 2017 Nissan TITAN is rolling into dealerships this fall, and Nissan is giving Chicagoans an exclusive ...

Wednesday, September, 07, 2016

Drive the MX-5 Roadster This Weekend!

Mazda wants to put YOU behind the wheel of the MX-5 roadster. This week, the MX-5 Experience Tour will be making a ...

Friday, August, 19, 2016

Stunning Concepts Headline Monterey Car Week

Two stunning concepts headline Monterey Car Week - a 7-day car orgy featuring the Pebble Beach Concours ...


8/5/2016 3:18:01 PM

CAS Fans, what do you think? - via Chicago Tribune Cars

8/3/2016 12:52:46 PM

Busy morning planning for #CAS17! #Mitsubishi #Mazda

8/2/2016 2:32:45 PM

Guess who we're meeting with to start planning for #CAS17? #CAS15Debut

8/2/2016 10:53:03 AM

What three trucks debuted at the Chicago Auto Show in 2016? #TriviaTuesday

8/2/2016 8:17:32 AM

On the heels of the Mercedes-Benz Sprinter WORKER reveal at #CAS16, the brand just announced the Metris

8/1/2016 9:51:02 AM

Give something new a try this week! #MondayMotivation

7/29/2016 10:03:02 AM

We love this old vs. new picture from @automobile_nation! #FanFriday #chevrolet

7/28/2016 1:30:14 PM

Congrats well deserved

7/28/2016 10:31:02 AM

Guess That Grille! Can you guess which car from #CAS16 this grille belongs to

7/28/2016 10:16:55 AM

The Chicago Auto Show Changed their cover photo.


10/21/2016 12:14:35 AM

Susan Robertson's 200mph Suzuki Hayabusa at the 2006 Chicago Auto Show @ChiAutoShow

10/20/2016 12:59:41 PM

2017 First Look for Charity Preview Condensed: via @YouTube

10/20/2016 12:59:41 PM

I added a video to a @YouTube playlist 2017 First Look for Charity Preview Condensed

10/20/2016 12:54:55 PM

2017 First Look for Charity Preview Video: via @YouTube

10/20/2016 12:54:55 PM

I added a video to a @YouTube playlist 2017 First Look for Charity Preview Video

10/20/2016 11:33:29 AM

First Look for Charity 2017: via @YouTube

10/20/2016 11:33:29 AM

I added a video to a @YouTube playlist First Look for Charity 2017

10/20/2016 9:39:39 AM

RT @ChiAutoShow: #ThrowbackThursday of this @chevrolet Corvette from 1953 to 2016! #TBT

10/20/2016 8:30:43 AM

RT @subaru_usa: Tune in tomorrow, 11:30 am EST to witness the 2015 #SubaruLegacy reveal from the @ChiAutoShow. http:…

10/20/2016 8:06:02 AM

#ThrowbackThursday of this @chevrolet Corvette from 1953 to 2016! #TBT