Chicago Auto Show Blog

Scion Selects Three Chicagoland Winners in ‘Motivate’ Program

Posted by: Jennifer Morand

Scion Selects Three Chicagoland Winners in ‘Motivate’ ProgramScion Motivate 001

Scion announced the 10 winners in its Motivate program, an initiative set to target young entrepreneurs in the creative arts community. Three of the 10 winners are from the Chicagoland area, including:

  • Jahmal Cole, Role Model Publishing, of Chicago
  • William Thwaites, Icaru5, of Chicago
  • Peter Kamuda, Rock Out Magazine, of Villa Park

Each of the 10 finalists won a Scion vehicle to promote career success (each received his own pick!), Scion accessories, $10,000 and career mentoring as part of the Motivate program. Motivate was created as an extension of Scion’s "What Moves You" brand campaign that found success and common ground with the arts community. Scion has supported more than 1,700 artists through galleries, music events, among additional efforts.

Each Motivate program participant was required to be within the 18-35 age range and was asked to submit both a written response and a 60-second video that described their career passions and the resources needed to achieve those goals. Programs such as Motivate combined with Scion’s recent introductions, the FR-S sports car and the premium micro-subcompact iQ, have helped the automaker broaden its reach to new audiences.

Click here to learn more about the 10 winners and their great entrepreneurial ideas. Congratulations to all of the recipients!

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