WOMMA “Driving Engagement Award” Returns, Ups the Ante
MEDIA INFORMATION
Contact: Mark Bilek
Senior Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
Director of Public Relations and Social Media
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
WOMMA "DRIVING ENGAGEMENT AWARD" RETURNS, UPS THE ANTE
CHICAGO (Jan. 8, 2015) – In its third year, the Chicago Auto Show and Word of Mouth Marketing Association (WOMMA) will host the “Driving Engagement Award” ceremony during the 2015 Social Media Preview on Feb. 13. This event is the culmination of a month-long review and judging process where a select panel of WOMMA judges sift through each automaker’s submission to determine which brand executed the most innovative social media campaign of 2014. Additionally, WOMMA will attend each automaker press conference during the Social Media Preview and highlight the manufacturer with the most socially-engaging exhibit.
“The Chicago Auto Show’s position is to always help amplify news and campaigns executed by the auto manufacturers, so we feel personally tied to each initiative,” said 2015 Chicago Auto Show Chairman John Webb. “We’re thrilled to continue our partnership with WOMMA, as the organization provides a well-respected – yet neutral voice – in the industry to applaud automakers that did an outstanding job leveraging their audience to implement a viral social media marketing campaign.”
To up the ante for campaign submissions, WOMMA will invite the winning auto manufacturer to present at its 2015 WOMMA Summit, WOMMA’s annual conference held Nov. 2-4 at the Fountainebleu in Miami, Fla., where social media marketing professionals engage in development opportunities and knowledge-sharing with top industry marketers. The winning automaker will have the opportunity to share insights and best practices from its “Driving Engagement Award” campaign and will be awarded free admission to the conference.
Whether in person or online, word of mouth has always – and will always – directly impact the auto industry, according to WOMMA President Suzanne Fanning.
“Our goal is to help increase the use of credible, ethical and effective social media and word of mouth marketing during the Chicago Auto Show Social Media Preview and throughout the public show, to help all auto brands ‘drive engagement’ with their fans,” said Fanning.
Honda won the inaugural “Driving Engagement Award” in 2013 for its YouTube campaign. Honda’s award submission featured a music video from startup band Monsters Calling Home where the band members recorded a music video from inside of their Honda. In 2014, Hyundai took home the award for its Walking Dead Chop Show campaign where its purpose was to expand the conversation around Hyundai vehicles with young and passionate audiences.
WOMMA “Driving Engagement Award” submissions are due Jan. 26. WOMMA will carefully review all submissions and the Chicago Auto Show will notify the selected winner and the two runners-up in early February. The winning automotive manufacturer will be invited to host a short presentation on its campaign strategy and resulting success during the award ceremony.
For more information on the 2015 “Driving Engagement” Award, please visit https://www.chicagoautoshow.com/media/2015-womma-award/.
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About the Chicago Auto Show
The Chicago Auto Show is the largest auto show on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North America vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 vital Chicago organizations in a single night. The 2015 public show will be February 14-22. For more information, visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation’s oldest and largest metropolitan dealer organization. It is comprised of more than 400 franchised new-car dealers and an additional 150 allied members. The group’s dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
The 2015 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d’Automobiles.
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