CHICAGO, Ill., February 19, 2014 – Thousands of Chicagoans took Toyota up on its offer to “get dirty” at the recently-completed Chicago Auto Show, courtesy of a rugged indoor TRD Pro Series ride and drive course. Spanning 12 days, the ride and drive program was instrumental in raising $16,933 for a trio of targeted charities.
This year, Toyota partnered with three esteemed charities in the company’s “Drive for A Cause” campaign. For the approximately 17,000 show attendees who fully participated in the indoor ride and drive, they had the opportunity to choose from one of the three charities – American Red Cross, AMVETS and FFA – for Toyota to make a contribution of one dollar per drive to that organization on their behalf.
Commemorating Toyota’s recent announcement of a new TRD Pro Series for its truck lineup, this 30,000-square-foot course provided show goers with a variety of dynamic obstacles. The course included a 14-foot-tall hill, a water crossing, a giant see-saw and various frame twisters, side tilts and suspension-focused challenges. The off-road capable Toyota TRD Pro Series will be available for Tundra, Tacoma and 4Runner later this year.
Toyota, the world’s top automaker and creator of the Prius, is committed to building vehicles for the way people live through our Toyota, Lexus and Scion brands. Over the past 50 years, we’ve built more than 25 million cars and trucks in North America, where we operate 14 manufacturing plants (10 in the U.S.) and directly employ nearly 40,000 people (more than 37,000 in the U.S.). Our 1,800 North American dealerships sold more than 2.23 million cars and trucks in 2013 – and about 80 percent of all Toyota vehicles sold over the past 20 years are still on the road today.
Toyota partners with philanthropic organizations across the country, with a focus on education, safety and the environment. As part of this commitment, we share the company’s extensive know-how garnered from building great cars and trucks to help community organizations and other nonprofits expand their ability to do good. (NYSE: TM) For more information about Toyota, visit www.toyotanewsroom.com.
Midwest Corporate Communications
Toyota Motor Sales, U.S.A., Inc.
Tel: (313) 259-4598
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