Toyota Unveils All-New Tundra Full-Size Pickup Truck at the 2013 Chicago Auto Show
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Contact: Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Email: mbilek@drivechicago.com
Contact: Jennifer Morand
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Chicago Automobile Trade Association
Office: (630) 424-6084
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Email: jmorand@drivechicago.com
FOR IMMEDIATE RELEASE
TOYOTA UNVEILS ALL-NEW TUNDRA FULL-SIZE PICKUP TRUCK AT 2013 CHICAGO AUTO SHOW
CHICAGO (February 7, 2013) - Toyota unveiled its all-new 2014 Tundra during the 2013 Chicago Auto Show Media Preview. The Tundra is the third vehicle that Toyota has released in the last ten months and is a full-size pickup truck aimed to appeal to luxury buyers. According to Toyota, the Tundra is built to accommodate all lifestyles - from an urban city to rugged terrain.
"We listened to what the customers were telling us while redesigning the Tundra," said Bill Fay, group vice president and general manager, Toyota Division. "Full-size pickups are a way of life."
Toyota has expanded the Tundra lineup to include two new premium trim levels, now offering buyers five options. Toyota is hoping these new line additions will target the increasingly expanding range of truck consumers who are seeking upscale features.
With the unique capabilities of the Tundra, sleek yet rugged exterior design, each grade has its own identity. The five different grades offer an urban contemporary edge, a western flair and various specs to assist with everyday life. Additional features include a new bumper, which breaks down from one to three pieces - lowering customer replacement costs - a new blind spot monitor, larger front brakes, traffic alerts and smart stop technology.
With the Tundra's unique premium interior and dynamic new styling, Toyota strives to appeal to its loyal buyers. The 1.6-inch raised hood, new bed design and a different grill for each line further differentiates the 2014 model. The Tundra is expected to go on sale in September 2014.
To watch the 2013 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.
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About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2013 public show will be February 9-18. For more information please visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of about 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
The 2013 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d'Automobiles.
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