Social Media Preview (#SMP13) Adds Structure, Events
For the past two years, the Chicago Auto Show has allowed manufacturers, exhibitors and media outlets to invite their influencers and followers to the Media Preview of the Chicago Auto Show. At the request of our media attendees and exhibitors, this year we've added several structured events and four notable roundtable discussions.
"This year, we've have added structure to the second day of our Media Preview - meat on the bones if you like," said Chicago Auto Show General Manager Dave Sloan. "The Chicago Auto Show has taken the lead in letting our exhibitors utilize our show as a platform for social media marketing and they have responded by adding fantastic programs and initiatives to our Media Preview. Now we hope to capitalize on our relationships with media partners to further extend our social media reach on this day."
After the WOMMA breakfast, the showfloor opens to a number of manufacturer and exhibitor media events to be held throughout the day. These events present the foundation for the Social Media Preview as our exhibitors invite up to 300 of their followers and influencers to a wide variety of programs and events. These events are detailed on the media schedule at the end of this show update.
Word of Mouth Marketing Association Driving Engagement Awards
#SMP13 will open at 7:30 a.m. with the WOMMA Driving Engagement Awards to be presented at breakfast at the Grand Concourse Media Stage. Organizers of the 2013 Chicago Auto Show have teamed up with the Word of Mouth Marketing Association (WOMMA) to collectively present the "Driving Engagement Awards".
Two Driving Engagement awards will be presented. The first is Best Social Media Campaign by an Automobile Manufacturer. This award will be presented to an automaker that best engages with consumers through a recent social media campaign with measureable results. The second award is Top Digital Influencer Engagement at the 2013 Chicago Auto Show. This award will be presented to an individual influencer who leverages social media throughout the 2013 Social Media Preview to engage with other attendees, influencers, automotive media and manufacturers.
Roundtable Discussion Forums
This year, the Chicago Auto Show will host a quartet of roundtable discussions moderated by industry experts. Each of these forums will be moderated by a leading media outlet - Autoweek, Edmunds, Cars.com and Marketing 2 Moms / Marketing 2 Women. These forums will be held at the Grand Concourse Media stage. These events will be streamed live at www.ChicagoAutoShow.com.
- 9:00 - 9:30 a.m.: Autoweek hosts, "Everything Is the Message - Media Are How We Get There." Moderated by Dutch Mandel, associate publisher and editorial director of Autoweek, and featuring Jeff Maranhas, formerly of Land Rover and Apple who is now with Cloud Car; Scott Monty, global head of social media, Ford Motor Co.; and Simon Sproule, CVP, Nissan Marketing Communications, Tokyo.
- 9:45 - 10:15 a.m.: Edmunds hosts, "The Driverless Car - How We Get There From Here." Moderated by Bill Visnic, senior editor at Edmunds, and featuring Jim Pisz, corporate manager of North America business strategy, Toyota Motor Sales USA; Dr. Nady Boules, director of GM R&D's Electrical and Controls Integration Research Lab; and Christian Schumacher, head of advanced driver assistance systems business unit, NAFTA for Continental Automotive.
- 10:30 - 11:00 a.m.: Cars.com hosts, "Social Meets Mobile." Moderated by David Thomas, Managing Editor at Cars.com, and featuring Tim Hayden, SVP mobile strategy at Edelman; Michael Sprague, executive vice president marketing and communications, Kia; and Patrick O'Neill, CEO at Olloclip.
- 1:00 - 1:30 p.m.: Marketing 2 Moms/Marketing 2 Women presents "Getting Social with Women." Moderated by Sue Mead, automotive journalist and author, and featuring Jane Collins, director of market research, BlogHer; Mary Henige, director, social media & digital communications, General Motors; and Jill Ciminillo, automotive writer and social media director, Barrington Broadcasting Group.
Technori Pitch Features Automotive Technology
#SMP13 also will play host to a special installment of Technori Pitch, a monthly event at which Chicago's most innovative companies have the chance to pitch their latest technologies before an audience of entrepreneurs, executives and enthusiasts. During the pitch, Chicago entrepreneurs will take the stage at the Social Media Preview to present their automotive-related innovations to manufacturers and media alike.
The Technori Pitch event will open with a keynote from Howard Tullman, founder of Tribeca Flashpoint Academy, a premier digital arts college and venture with Robert DeNiro's Tribeca Enterprises. The four startup companies scheduled to present include: parking convenience pioneers, SpotHero and FasPark; auto repair estimate app Body Shop Bids; and budgeting tool Motozuma.com. Following each presentation, each hopeful business will be on the hot seat for a three-minute Q&A session where the audience will be invited to submit questions directly from their mobile devices.
A complete listing of #SMP13 events follows at the end of this Show Update.
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