Fisker Set to Define a Way Forward

Fisker Set to Define a Way Forward

No doubt Fisker has dealt with difficult times of late, but the American automaker headed by the Danish entrepreneur is far from down and out. Co-founder, executive chairman, and chief designer at Fisker Automotive, Henrik Fisker, will detail his rise through the automotive industry and define a way forward for his upstart car company at the Economic Club of Chicago Luncheon at the 2013 Chicago Auto Show.

Immediately prior to co-founding Fisker Automotive in August 2007, Fisker was, and remains, co-founder and chief executive officer of Fisker Coachbuild, an automotive design house established in 2005. From 2001 to 2005 Fisker held prominent design positions at Ford Motor Co. He was creative director at Ingeni, Ford's London-based design and creativity center. At Aston Martin he served as a member of the board of directors and design director. There he designed the Aston Martin V-8 Vantage and was responsible for the production launch design of the DB9, variants of which were James Bond's preferred vehicles.

Fisker also was director of Ford's Global Advanced Design Studio in southern California. Designed under his direction were several show cars including the Shelby GR1 concept showcased at the 2005 Chicago Auto Show.

In January 2001, Fisker became president and chief executive officer of DesignworksUSA, BMW's California-based industrial design subsidiary. Some of his most notable works include the BMW Z07 concept (1997) and Z8 roadster (1999), another Bond car. In 1989 Fisker began his career in Germany at BMW's advanced design studio, BMW Technik GmbH, upon graduating from The Art Center College of Design in Switzerland.

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