Contact: Mark Bilek
Director of Communications and Technology
Chicago Automobile Trade Association
Office: (630) 424-6082
Cell: (847) 652-0632
Contact: Jennifer Morand
Senior Public Relations and Social Media Manager
Chicago Automobile Trade Association
Office: (630) 424-6084
Cell: (630) 391-1986
FOR IMMEDIATE RELEASE
CONTINENTAL UNVEILS TECHNOLOGY TESTBED AT 2013 CHICAGO AUTO SHOW
Vehicle Aims to Address Safety, Combat Distracted Driving
CHICAGO (February 7, 2013) - Continental Automotive unveiled the Driver Focus vehicle at the 2013 Chicago Auto Show as an effort to raise awareness and address the distracted driving epidemic. The Driver Focus concept vehicle offers integrated Advanced Driver Assistance active safety technology with a future interior monitoring system and visual Human-Machine Interface (HMI) technology. These innovative features provide the driver with a "virtual safety-focused companion" that scans the external and internal landscape.
Mitigating technology has been thought to be the best way to eliminate distracted driving; however, Continental's message during the Chicago Auto Show is that technology can help prevent distracted driving.
"At Continental, we continue to invest in research and development for next generation technologies that will drive us toward a safer future," announced Jeff Klei, president of Continental, NAFTA at the Chicago Auto Show. "This Driver Focus vehicle highlights how the continual integration of new technology, focused on the right issues, can help to further reduce accidents, injuries and fatalities. As a company, Continental's strategy is clearly focused on making this type of future technology a reality so that distracted driving, and vehicular accidents as a whole, become a thing of the past."
The Driver Focus Vehicle features blind spot detection, lane departure warning, adaptive cruise control, driver analyzer camera, halo warning and emergency break control - which will all help refocus the driver. The 360 degree LED strip in the vehicle uses flashes techniques to alert the driver when he/she is not paying attention. The LED strip will flash in a different pattern or color depending on the situation.
To watch the 2013 Chicago Auto Show Media Preview press conferences, please visit http://www.ustream.tv/channel/chicago-auto-show-2011. For more information about the Chicago Auto Show, please visit www.chicagoautoshow.com.
About the Chicago Auto Show
The Chicago Auto Show is the largest on the continent, spanning more than 1 million square feet of production, concept, and exotic vehicle exhibit space. In addition to hosting multiple world and North American vehicle debuts, the Chicago Auto Show's First Look for Charity raises more than $2 million annually for 18 worthy Chicago organizations in a single night. The 2013 public show will be February 9-18. For more information please visit ChicagoAutoShow.com or Facebook.com/ChicagoAutoShow.
About The Chicago Automobile Trade Association
Founded in 1904, the Chicago Automobile Trade Association is the nation's oldest and largest metropolitan dealer organization. It is comprised of about 400 franchised new-car dealers and an additional 150 allied members. The group's dealer members employ about 19,000 people in the metropolitan area. The association has produced the world famous Chicago Auto Show since 1935. For more information please visit CATA.info.
The 2013 Chicago Auto Show is officially sanctioned by the International Organization of Motor Vehicle Manufacturers. Founded in Paris in 1919, it is known as the Organisation Internationale des Constructeurs d'Automobiles.
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